Topic Sponsored by Kantar Media
This session will explore the new ways in which viewing is being measured and advertising sold, as television becomes an increasingly cross-platform medium--and will attempt to identify the most pressing questions that still need to be raised and answered as this evolution progresses. Issues to be addressed include: How is viewing being measured on digital venues such as Facebook and YouTube, how accurate are the measurement technologies and techniques that are being employed for this, and in what ways do they differ fundamentally from those for measuring traditional TV? While we hear a lot about advertising money going "from TV to Digital," what exactly are the facts? How much of "Digital" advertising is actually competitive with TV advertising anyway? And how close are we to having a common currency for measuring cross-platform viewing and for buying and selling TV advertising across platforms? Panelists include:
- Sherry Brennan, SVP of Distribution, Fox Networks (Moderator)
- Carol Hanley, CRO, TV Time
- Phil Inghelbrecht, CEO, Tatari
- Oscar Rondon, VP of Advanced TV, Amobee
- Abbey Thomas, CMO, Tremor Video DSP
- Hannu Verkasalo, CEO, Verto Analytics
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