TrueView in Display & Video 360 Basics Assessment Answers - Academy for Ads
TrueView in Display & Video 360 Basics Assessment Answers - Academy for Ads
The old name of this certification is TrueView in DoubleClick Bid Manager Basics Assessment
TrueView in DoubleClick Bid Manager Basics
The language of the answers are in English.
TrueView in Bid Manager Assessment
Some Questions:
Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?
Nothing, as it is handled automatically
Copy and paste the code into an email and send to your client’s web developer
Copy and paste the code into the TrueView line item in Bid Manager
Copy and paste the code into the default tags field of the Floodlight tag in Campaign Manager
Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?
Affinity segments
Demographic
Geographic
Remarketing
Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?
Run mobile on a separate line item
Run multiple ad groups per line item
Run one ad group per insertion order
Run each ad on a separate line item and ad group
TrueView is a cost-per-view (CPV) ad format. What does this mean?
Advertisers do not pay unless the user engages with the ad, views the entire ad, or views 30 seconds of the ad
Advertisers do not pay unless the user views the ad for at least two seconds, clicks the ad, and makes a purchase
Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad
Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad
What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?
Viewers who engage with the ad; viewers who organically view or engage with the brand’s channel
Subscribers to YouTube Red; viewers on Android
Viewers who match your advertiser’s demographic; viewers who use the YouTube mobile app
Viewers who are existing customers; viewers who have subscribed to the brand’s channel
Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?
Search display
Discovery
A brand’s channel
In-stream
Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?
Create highly targeted audience campaigns to ensure you reach a niche audience
Run a single creative, then alternate the creative each month based on promotions
Run multiple ads at once and optimize for creative performance
Serve a single ad to the same user multiple times to ensure the message is delivered
How can you organize your TrueView ads to optimize by length?
Run only longer ads to maximize view time
Run shorter ads alongside longer ads
Set the limit to a standard 30-second video
Run only shorter ads to maximize view completions
Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?
“You love apps!”
“Download now!”
“Remember our brand name!”
“Everyone is on mobile!”
You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?
Earned likes, subscribers, and Brand Lift studies
Uncounted (partial) views, and video and banner impressions
Views that pass TrueView’s standards
Cost per view
In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?
Hypertext transfer protocol (http)
SSL and DoubleClick’s ad guidelines
DoubleClick AdExchange’s guidelines
Android approval standards
What is positively correlated with an increase in brand awareness and consideration?
The ad’s music volume
How closely the campaign adheres to the 30-second duration standard
The seriousness of the ad’s message
How long an ad is viewable
How should you approach the development of video discovery creatives?
Write a headline and description that are as long as necessary to accomplish your goals
Write highly sophisticated copy and treat the headline and description the same
Fit copy within the character limits and ensure the headline stands alone
Place your most vital information in the description
Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?
Remove any desktop impressions
Increase your bids on mobile inventory by adding a mobile and tablet bid adjustment
Break out new insertion orders for mobile and bid up on these line items
Increase your bids across all environments
Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?
Link a YouTube channel and import video creatives to Bid Manager
Create an AdWords account and link it to Bid Manager
Accept the terms and conditions, and accept partner costs
Create an insertion order with ASAP pacing and create an ad group
To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?
The middle of the creative
The last ten seconds
The first two minutes
The first five seconds
What is the required pacing for TrueView insertion orders?
Flight Even
Flight ASAP
Daily Even
Flight Ahead
Which of these options is a property of an in-stream creative?
Ad plays on the brand’s channel page, which enables better user engagement
Ad plays before or during the video content (pre or mid-roll ad unit)
Ad serves on the YouTube homepage in a user query
Image includes a click-to-view video ad with a thumbnail
Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?
Encourage viewers to learn more through their video
Encourage viewers to visit your advertiser’s URL instead of watching the video
Create a mysterious thumbnail and call-to-action using sophisticated language to entice the user
Heavily pitch your client’s product
What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?
A single source for serving ads through YouTube
Access to earned metrics and audience targeting with YouTube
Ability to track conversions automatically with a linked channel
Tools to search for your video creatives by URL or text
More info about the certification:
academy.exceedlms.com/student/path/1294
More info of other products in:
https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5