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      TrueView in Display & Video 360 Basics Assessment Answers - Academy for Ads

      TrueView in Display & Video 360 Basics Assessment Answers - Academy for Ads

      https://www.certificationanswers.com/en/category/trueview-in-doubleclick-bid-manager-basics-assessment-answers/


      The old name of this certification is TrueView in DoubleClick Bid Manager Basics Assessment


      TrueView in DoubleClick Bid Manager Basics


      The language of the answers are in English.


      TrueView in Bid Manager Assessment


      Some Questions:

      Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?

      Nothing, as it is handled automatically

      Copy and paste the code into an email and send to your client’s web developer

      Copy and paste the code into the TrueView line item in Bid Manager

      Copy and paste the code into the default tags field of the Floodlight tag in Campaign Manager

      Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?

      Affinity segments

      Demographic

      Geographic

      Remarketing

      Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?

      Run mobile on a separate line item

      Run multiple ad groups per line item

      Run one ad group per insertion order

      Run each ad on a separate line item and ad group

      TrueView is a cost-per-view (CPV) ad format. What does this mean?

      Advertisers do not pay unless the user engages with the ad, views the entire ad, or views 30 seconds of the ad

      Advertisers do not pay unless the user views the ad for at least two seconds, clicks the ad, and makes a purchase

      Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad

      Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad

      What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?

      Viewers who engage with the ad; viewers who organically view or engage with the brand’s channel

      Subscribers to YouTube Red; viewers on Android

      Viewers who match your advertiser’s demographic; viewers who use the YouTube mobile app

      Viewers who are existing customers; viewers who have subscribed to the brand’s channel

      Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?

      Search display

      Discovery

      A brand’s channel

      In-stream

      Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?

      Create highly targeted audience campaigns to ensure you reach a niche audience

      Run a single creative, then alternate the creative each month based on promotions

      Run multiple ads at once and optimize for creative performance

      Serve a single ad to the same user multiple times to ensure the message is delivered

      How can you organize your TrueView ads to optimize by length?

      Run only longer ads to maximize view time

      Run shorter ads alongside longer ads

      Set the limit to a standard 30-second video

      Run only shorter ads to maximize view completions

      Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?

      “You love apps!”

      “Download now!”

      “Remember our brand name!”

      “Everyone is on mobile!”

      You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?

      Earned likes, subscribers, and Brand Lift studies

      Uncounted (partial) views, and video and banner impressions

      Views that pass TrueView’s standards

      Cost per view

      In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?

      Hypertext transfer protocol (http)

      SSL and DoubleClick’s ad guidelines

      DoubleClick AdExchange’s guidelines

      Android approval standards

      What is positively correlated with an increase in brand awareness and consideration?

      The ad’s music volume

      How closely the campaign adheres to the 30-second duration standard

      The seriousness of the ad’s message

      How long an ad is viewable

      How should you approach the development of video discovery creatives?

      Write a headline and description that are as long as necessary to accomplish your goals

      Write highly sophisticated copy and treat the headline and description the same

      Fit copy within the character limits and ensure the headline stands alone

      Place your most vital information in the description

      Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?

      Remove any desktop impressions

      Increase your bids on mobile inventory by adding a mobile and tablet bid adjustment

      Break out new insertion orders for mobile and bid up on these line items

      Increase your bids across all environments

      Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?

      Link a YouTube channel and import video creatives to Bid Manager

      Create an AdWords account and link it to Bid Manager

      Accept the terms and conditions, and accept partner costs

      Create an insertion order with ASAP pacing and create an ad group

      To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?

      The middle of the creative

      The last ten seconds

      The first two minutes

      The first five seconds

      What is the required pacing for TrueView insertion orders?

      Flight Even

      Flight ASAP

      Daily Even

      Flight Ahead

      Which of these options is a property of an in-stream creative?

      Ad plays on the brand’s channel page, which enables better user engagement

      Ad plays before or during the video content (pre or mid-roll ad unit)

      Ad serves on the YouTube homepage in a user query

      Image includes a click-to-view video ad with a thumbnail

      Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?

      Encourage viewers to learn more through their video

      Encourage viewers to visit your advertiser’s URL instead of watching the video

      Create a mysterious thumbnail and call-to-action using sophisticated language to entice the user

      Heavily pitch your client’s product

      What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?

      A single source for serving ads through YouTube

      Access to earned metrics and audience targeting with YouTube

      Ability to track conversions automatically with a linked channel

      Tools to search for your video creatives by URL or text 


      More info about the certification:

      academy.exceedlms.com/student/path/1294


      More info of other products in:

      https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5

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