Multichannel, free ad-supported television services (FASTs) have been experiencing rapid growth in recent months, whether as an alternative or as a supplement to pay-TV: for example, one company in this space (and represented on this panel) claims to have experienced a 300% year-over-year increase in revenue in the first quarter of this year. The potential of FASTs has, of course, not escaped the notice of some major TV-industry players, including Viacom--which earlier this year acquired Pluto TV--and Sinclair Broadcast Group--which recently launched STIRR, a FAST service of its own. Factors often cited as drivers of FASTs' rapid growth include their apparent popularity with younger viewers, their ease of access (a growing number of smart TV's now include built-in access to various FAST services), and their ability to support addressable advertising, personalized viewing experiences, and other innovations.
This session will bring together representatives of the FASTs, of the major TV players that are embracing the FAST model, and of the companies that are providing the innovative infrastructure that enables their monetization and distribution, for a thorough exploration of the FAST ecosystem and its future prospects. Panelists include:
• Jon Cody, CEO, TV4 Entertainment
• Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
• Sean Doherty, CEO, WURL
• Ed Laczynski, CEO, Zype
• Colin Petrie-Norris, CEO, Xumo
• Adam Ware, General Manager, Sinclair Broadcast Group/STIRR
• Jeff Weber, CEO, ZoneTV
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