Which customer segment will drive the future of Instagram?

In this briefing, we look at emerging trends within Instagram's user base in the United States to identify new opportunities of growth for the photo sharing social network

The briefing answers the following key question:

1. How fast is Instagram's user base growing?
2. Are youth still the key growth drivers for Instagram?
3. Why are millennials still important for Instagram's growth?
4. Why are teens in the US picking Instagram over Facebook?
5. How is Facebook is still relevant to teens and millennials in the US?
6. Why should Instagram focus on growing its female user base in the United States?
7. How is Instagram user base different among smartphone and tablet users across age categories?

Charts included:

1. US Instagram User Estimates, by Age
2. US Teens’ Most Important Social Network
3. Average Number of Facebook Friends, by Age Group
4. Youth’s Most Indispensable Digital Property
5. US Women Social Media Friends & Followers by Site
6. US Women Time Spent on Social Networks
7. Age Distribution of Instagram’s US Mobile Audience