Mobile Consumer Culture - Analysis of the US Smartphone Consumer Market

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What you get

  • 25 charts in PowerPoint and Keynote format that you can edit
  • 40 pages of data driven in-depth analysis in Word & PDF format


About the report

This report will reveal why people prefer smartphones over other digital devices, how it keeps them connected, drives their productivity and makes them feel happy as well as grateful about the device.


Table of Contents

Introduction

Smartphones: The Most Valued Digital Device

  • Smartphone ownership surpasses desktop as half of all consumers own a tablet
  • Generation X catches up with millennials in smartphone and tablet ownership
  • US Consumers value smartphones above all digital devices

Smartphones: Still not as important as people, pets & memories

  • US consumers value their relationships more than gadgets
  • Women and older consumers more likely to perceive tablets as important

Smartphones: Keeping people connected, productive, and happy

  • Smartphones make consumers feel productive and happy
  • Consumers use smartphone to get help with health, finance and job search
  • Consumers use smartphones at home, at work and everywhere in between for news and commute
  • Smartphones help people meet others they want to meet, avoid those they want to avoid and deal with boredom when alone
  • Consumers more likely to value smartphones after an emergency or facing trouble in absence of the device

Smartphones: Driving Mobile Consumer Culture

  • Consumers complement desktops and laptops with smartphones and tablets as millennials drive mobile-only trend
  • Mobile devices drive growth of digital time spent by consumers
  • Mobile beats desktop & laptop in photo, game & social media consumption
  • Emerging tribes of the US Mobile Consumer Culture


List of Charts

  • US consumer digital device ownership - 2013 vs 2014
  • US consumer digital device ownership by demographic
  • US consumer most valued digital device - 2013 vs 2014
  • US consumer most valued digital device by demographic
  • US consumer’s perceived importance of people & objects
  • Consumer’s perceived importance of people & objects by gender
  • Consumer’s perceived importance of people & objects by age
  • US consumer emotional response to life with a smartphone
  • US consumer emotional response to smartphone by age
  • US consumer smartphone usage by purpose
  • US consumer smartphone usage by purpose and age group
  • US consumer smartphone usage by location
  • US consumer smartphone usage for news and community info
  • US consumer smartphone usage for local commute
  • US consumer smartphone usage by everyday reason
  • US consumer smartphone usage by reason across age groups
  • US consumer feeling towards smartphone ownership and usage
  • US consumer smartphone usage during an emergency
  • US consumer problems caused due to lack of smartphone
  • US consumer device ownership & usage by age group
  • US consumer growth in digital time spent by device 2010 - 2014
  • US consumer time spent on content category by device
  • US Smartphone Gamers and Search Users
  • US Smartphone Social Networking Usage - Facebook & Twitter
  • US Smartphone Video Watchers and Music Listeners 

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Mobile Consumer Culture - Analysis of the US Smartphone Consumer Market

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