The Future of Mobile Payments
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What you get
- 30+ charts in PowerPoint and Keynote format that you can edit
- 40+ pages of data driven in-depth analysis in Word & PDF format
About the report
This report will look into why US consumers aren’t warming up to mobile payment services and how mobile wallets can integrate shopping and peer-to-peer transfers to make payments relevant with smartphone owners for wider adoption.
Tablet of Contents
Introduction
Who is driving growth of the us mobile payments market?
- US mobile payment transaction value will more than double by 2019
- Multiple device owners are twice as likely to use mobile payments
- Millennials and generation x drive mobile payment adoption in the us
- Black and hispanic consumers lead in mobile payment usage
How does mobile compare against other payment options?
- Cash and card beat mobile across most categories
- Cash and card perceived as more secure payment options
Which mobile payment services do consumers use?
- Knowing about a mobile payment service does not mean consumers use it
- Paypal is the most well know and widely used mobile payment service
How do consumers use mobile payments?
- Consumers use mobile to pay their bills and pay for their purchases
- Fashion and luxury ahead of travel and sporting goods in mobile commerce
- Consumers pay on smartphones or tablets depending on category
- Consumers spend more on tablets than on smartphones
- Debit and credit cards fund consumer mobile payments
What is keeping consumers from using mobile payments?
- The biggest barrier to mobile payment adoption lies in consumer minds
- Consumers expect mobile to help them shop and replace their wallets
How can mobile wallets make mobile payments relevant?
- Consumers define mobile wallet as tool to organize marketing content
- Mobile wallets that integrate marketing also drive revenue
- Consumers want mobile wallet content, but brands are slow to provide
How can mobile wallets enhance shopper purchase journey?
- Mobile is already a key part of the shopper’s in-store journey
- Mobile wallets can bring together the fragmented consumer journey
How do consumers use mobile wallets beyond shopping?
- Trust drives peer-to-peer transfers between members of one’s social network
Who do consumers trust most to provide a mobile wallet?
- Consumers trust banks and credit card brands with their mobile wallets
- Consumers trust banks because of experience with mobile banking
- Banks can target mobile banking users with wallet services
List of Charts
- US mobile payment transactions by type, 2014-2019
- US consumer usage of mobile payment, All vs mobile device owners
- US mobile payment usage by age group, 2011-2014
- US mobile payment usage by ethnicity, 2011-2014
- US consumer preferred payment method by transaction type
- US consumer cash carrying and spending behavior
- US consumer payment methods by sense of security
- US consumers’ familiarity with and usage of mobile payment services
- US consumers’ familiarity with mobile payment services
- US consumers’ usage of mobile payment services
- US consumers’ usage of mobile payment by purpose
- US consumers mobile payment method at Point-of-Sale
- US mobile share of eCommerce transactions by category
- US mobile share of eCommerce transactions by device type
- US mobile order value compared to $100 spent on desktop
- US consumers funding method for mobile payments
- US consumers’ reasons for not using a mobile payment service
- US consumers’ mobile payment usage by type of user
- US consumer future interest in mobile payment activities
- US consumer awareness of mobile wallet features
- Starbucks weekly mobile app transactions volume in the US
- US consumer expectation for mobile wallet content
- US consumers in-store smartphone usage by purpose
- Consumer feature preferences for mobile digital wallet
- US consumers’ mobile wallet usage for peer-to-peer transfer
- Venmo monthly mobile app transactions value in the US
- US consumer most trusted mobile wallet provider
- US consumer mobile banking usage by purpose
- US mobile banking usage by age group, 2011-2014
- US mobile banking usage by ethnicity, 2011-2014
- US consumer access to banking services by means used
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