ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “ATSC 3.0 Mini-Track II: From ATSC 3.0 to NEXTGEN TV.” Here’s the description of the session from the show brochure:
"The first phase of the commercial rollout of ATSC 3.0--the new broadcast-TV standard that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services (including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, addressability, improved measurement, new forms of in-car entertainment, and more)--is set to take place early next year, beginning with the launch at CES of new ATSC 3.0-enabled television sets from several major manufacturers. The sets will carry the "NEXTGEN TV" logo, the Consumer Technology Association's consumer-facing go-to-market brand for the new standard.
This session, featuring some of the key figures driving the commercial launch of ATSC 3.0/NextGen TV, will update attendees on what to expect in 2020, including a comparison to HbbTV, a similar hybrid TV platform that is available in countries outside the US. Panelists include:
Nick Colsey, VP of Business Development for TV, Sony Electronics
Mark Lee, Head of US Content Business Development, LG
Kerry Oslund, VP of Strategy and Business Development, Scripps
Anne Schelle, Managing Director, Pearl TV (Moderator)
Jon Watts, Managing Partner, MTM"