ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Niche OTT: New Kinds of Opportunities for New Kinds of Content.” Here’s the description of the session from the show brochure:
This session will bring together niche content providers and providers of new video technologies to discuss the new kinds of viewing experiences, audience relationships, distribution channels and marketing and monetization strategies that are emerging in the OTT space and beyond for new forms of programming.
Questions to be addressed include: How are niche programming services attracting audiences to--and keeping them on--their services, despite operating with relatively small budgets in an increasingly crowded streaming field? What are they learning about those audiences--and what new technologies and methodologies are now available to them for gathering and analyzing audience data? How are they putting to use the audience data they are gathering? What new distribution opportunities are they eyeing for their services, and how do they anticipate those services will evolve as a result of finding new avenues of distribution? And what ongoing technological and market developments do niche content providers need to be most aware of? Panelists include:
Mike Chapman, Managing Director, Accenture Strategy (Moderator)
Bonnie Comley, Co-Founder, BroadwayHD
Matt Duckor, VP of Video Programming, Conde Nast
Natalie Mayslich, CFO and Head of Business Development, CollegeHumor
Matt Smith, Executive Director of Business Development and Strategy, Comcast Technology Solutions