Special Report: VIZIO Ads + Inscape Viewership Trends

It’s no secret the shelter at home order has had a tremendous impact on TV viewing and advertising. With audience behaviors shifting — especially in a time of no live sports — questions can arise about the best way to shift strategies. As we all know, access to fast, reliable data and intelligence is the difference between being on time and being out of touch, so Inscape and VIZIO Ads put together some observations using data from its SmartCast™ Platform and using Inscape’s real-time glass level data from a footprint of 14+ million active and opted-in smart TVs. Using second-by-second, anonymous household viewing data, this report provides perspective on the rise in AVOD and streaming and shows you critical insights such as where sports fans have gone, what people are binge watching and more viewership trends since the implementation of stay-at-home advisories.