ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Focus on WarnerMedia and Xandr.” Here’s the description of the session from the show brochure:
"Following its merger with Time Warner, AT&T's advanced advertising businesses, which include WarnerMedia and Xandr, are continuously collaborating on ad campaigns that employ new, advanced-advertising technologies and techniques.
This session will feature executives from Xandr and WarnerMedia Ad Sales clarifying how the two businesses work together under the AT&T umbrella--and focusing specifically on how they collaborate to sell advanced advertising in sports programming. Panelists include:
Brian Cordes, VP/Head of Strategic Partnerships, Xandr
Laurie Shackell, VP of Sports Advanced Advertising, WarnerMedia
Mike Shields, CEO, Shields Strategic Consulting (Moderator)"