The information age seems to demand ever more writing in our work and personal lives: emails, letters, reports, essays, websites, blogs, tweets, brochures, tipsheets…
But for most of us, writing to communicate isn’t our main skill. Sometimes it can be like putting your message in a bottle and throwing it out to sea, hoping your audience will see it, understand it, value it and act on it.
In a quick read with a light and humorous style, this book helps you build up the skills and mindset for clear, effective communication that connects with your audience and makes you look like you know and care what you’re doing.
The book covers guiding principles; writing style and process; writing persuasively; layout and design for documents and websites; and a selection of common grammar and word use mistakes to avoid.
Note on formats
Originally published 2012. This is the PDF of the print edition (tweaked to update my website address).
You can also get the book in ebook and print formats at major online stores.