Moms' Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2007-2014

Using the data from PBH's annual survey of moms with kids 10 and under from 2007-2014, this cumulative report was created to identify sales and communication strategies related to key trends and findings.  The report also includes key insights into the awareness of Fruits & Veggies--More Matters brand and logo and how that awareness translates to increased sales and consumption.