Predictors of Total Calories Purchased at Fast-food Restaurants: Restaurant Characteristics, Awareness, and Use of Calorie Info

Speaker:

Ian Brissette, PhD, Research Scientist in the Division of Chronic Disease Prevention at the New York State Department of Health and Director of the Bureau of Chronic Disease Evaluation and Research

Learning Objectives:

The theoretical basis for using calorie posting as a means to encourage consumers to purchase and consume fewer calories;

The current state of evidence about the effectiveness of calorie posting as a prompt to encourage behavior change;

Methods for surveying fast food customers and collecting data about the calorie content of purchased food;

What customer, environment and behavioral factors appear to influence the amount calories customers purchase at fast food restaurants.