Amazon has made an enormous impact on the connected TV world with its line of Fire TV products. In the last five years, Fire TV has grown to over 34 million active users and is the number-one streaming media family in the US, UK, Germany, Japan, and India. The company continues to innovate the product line with over-the-air DVRs, Alexa-powered hands-free TV controls, and Fire TV-powered smart televisions.
Jennifer Prenner, General Manager for Fire TV's global business, is the guiding force behind the success that is Fire TV. In this conversation with Colin Dixon, Principal Analyst at nScreenMedia, she will discuss how she thinks about the evolving TV ecosystem and how key products such as Fire TV Cube and Fire TV Recast fit in. She will also tell us what she sees as the future of the TV experience and what drives her to keep pushing the boundaries of the entertainment experience.