Waze Ads Fundamentals Assessment Answers
On average users spend how long using Waze monthly
7.5 hours 9 hours
Pins should always include text to increase their visibility
Waze has_____ of drivers globally
Call to Actions can help you to
Select All Correct Responses
Spontaneously navigate a user to your location Remind a user about a special offer at a later time Reach a driver at the beginning of their journey
All of the above
How many crowdsourced reports on routes and road conditions does Waze receive each month?
______ are strongest when being used as an always-on tactic for location awareness
Zero Speed Takeovers Search
Zero-Speed Takeovers safely prompt action and engagement when a user is stopped by waiting ____
before showing an ad
Waze can help you grow your business by____ (select all that apply)
Select All Correct Responses Posting new hire fun facts Prompting a new location Promoting a special offer
Increasing familiarity with your brand
______ inform and remind customers that your business is on or near their route
Zero Speed Take Over Arrows
Hyperlocal push notiﬁcations can be set by which of the following (check all that apply)
Coupon Expiring Location
Month and day
Pin names have a____ character maximum
Waze Ads can help businesses who are looking to
Select All Correct Responses Build location awareness Increase sales
Promote a product Promote a special offer
Brands can promote where their products can be found using Waze Ads
You must have a physical location to advertise on Waze
You have a BOGO special after 5pm on Ice Cream -- what CTA would be 2 best to add to the Zero Speed Takeover you serve during the morning?
Remind Me Drive There Save Location Save Offer
Creative on the Waze platform works best when repurposes from other Ad Platforms
Waze operates in____ countries around the world
______ are like a digital billboard that is shown to Wazers when their vehicle is safely at a complete stop.
Zero Speed Takeovers
In 2019 Wazers navigated to how many businesses
A Wazer seeing an Ice Cream Shop ad that results in an unplanned rerouting to that business to get an milkshake would be an example of what Navigation Behavior
Spontaneous Assisted Influenced Planned
The_____ feature(s) helps keep you top of mind when customers are looking for businesses like yours
Pins & Search
Dots & Arrows
Zero Speed Takeover & Dots Location Personalities
Waze drivers can report things like heavy traﬃc, road-closures, hazards and more in real-time using Active Reporting
By mixing and matching formats and CTAs, you can create a strategy that will drive impact year round
What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location
Drive-thru personalities Location Icons
Use_____ and capture a drivers attention at the start of the ride to highlight an offer or new location!
Pins & Search Dots & Arrows Arrows
Waze uses the context of a user's drive to deliver advertising in the most relevant in-car moments.
Business descriptions are most optimal when they’re ___ characters
CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notiﬁcations.
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