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      Waze Local Fundamentals Assessment Answers - Academy for Ads PDF 2018

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      Waze Local Fundamentals Assessment Answers - Academy for Ads PDF 2018

      https://www.certificationanswers.com/en/waze-local-fundamentals-assessment-answers/


      The language of the answers are in English.


      Some Questions:

      How does the Waze Dashboard define the Navigations performance metric?

      The number of Wazers who search for your business

      The number of Waze users who click “Drive There” or “Go” from an ad unit or location preview

      The number of Wazers who see your ad

      The number of Wazers who click on your phone number

      What additional features are in the Plus dashboard?

      History Navigations and Save Clicks

      Inbox Impressions

      Inbox Action Clicks

      All of these

      Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

      Waze Certified Partner

      Waze Preferred Partner

      Both

      Neither

      More than what percentage of drivers using Waze are between 25 and 54 years old?

      25%

      50%

      75%

      99%

      On which of the following popular branding platforms do people spend the most in-app time per month, on average?

      Waze

      Pinterest

      Snapchat

      Twitter

      On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

      Waze for Brands

      Waze Local

      Waze Ads

      None of these

      What is the newest Waze offering?

      Connected Citizens Program

      Waze for Brands

      Waze Local

      Waze Carpool

      Pricing for both Starter and Plus is based upon what type of model?

      CPM

      Flat rate

      Yearly subscription

      Monthly fee

      Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

      $10 / $1,000

      $100 / $500

      $2 / $100

      $1/$500

      Insights and data allow Waze Local to effectively target drivers by knowing what?

      When drivers are visiting your competitors

      When drivers are near your business

      When drivers are near your business or visiting your competitors.

      When drivers are at home or work

      Nearly half (46%) of all Waze users have a yearly household income of what amount?

      $50K or less

      $75K

      $90k

      $100K or more

      How many hours per month do Wazers average on the app?

      2

      5

      6

      11

      Name the level(s) of Waze Agency partnership?

      Certified Partner

      Preferred Partner

      Certified Partner and Preferred Partner

      Waze Local Partner

      What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

      Differentiation from similar businesses in their area

      Improved location awareness

      Increased navigations to their locations and in-store traffic

      All of these

      In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

      0.3 million

      1.3 million

      2.3 million

      3.3 million

      What does Promoted Search offer?

      Priority in drivers’ search results

      Business logo and address

      Both

      Neither

      How are Waze routes developed to be as efficient as possible?

      Crowd-sourcing

      Collective GPS tracking

      Both of these

      Neither

      What is our company's mission statement?

      Outsmarting traffic, together

      Encouraging carpooling

      Promoting ride-sharing

      Take 50% of cars off the road

      Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

      6

      10

      12

      15

      Zero-Speed Takeover displays ads when drivers ________?

      Check their phone

      Come to a complete stop for more than 3 seconds—safety first!

      Search for a business

      Begin driving

      If you plan to spend less than $100/day, which solution is most suitable for your business?

      Waze Local Starter

      Waze Local Plus

      Both

      Neither

      On average, what navigational increase do businesses experience when they advertise on Waze Local?

      2%

      9%

      10%

      20%

      What is the minimum investment requirement for Preferred Partners?

      $15k per month for three consecutive months

      $45k in the last three months

      Either of these

      Neither

      What does the Waze Dashboard allow you to do?

      Manage your Starter or Plus account settings

      Track the performance of your campaign

      View and edit your Creatives

      All of these

      Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

      Waze Carpool

      Connected Citizens Program

      Waze Local

      Waze for Brands

      How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?

      1

      2

      1.5

      0

      In what year did Google acquire Waze?

      2005

      2008

      2013

      2017

      Wazers with 2 to 4 people in their household make up what percentage of overall users?

      25%

      50%

      60%

      65%

      Which additional ad format does Waze Local Plus offer?

      Branded Pins

      Promoted Search

      Zero-Speed Takeover

      None of these

      What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

      Raise their profile

      Increase location awareness

      Drive in-store traffic

      All of these

      What do Waze Local ads offer that traditional OOH and billboards lack?

      Business name and logo

      Business address

      Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time

      Business phone number

      What type of additional support do Waze Preferred Partners receive?

      Client acquisition

      Training materials

      Dedicated Account Manager

      All of these

      What business information do Branded Pins provide when a user clicks on them?

      Business locations and store hours

      Phone number and special deals

      Store hours and phone number

      Business locations, store hours, phone numbers, and special deals.

      How do you calculate an Ad’s Click-Through Rate (CTR)?

      Ad Unit Clicks/Impressions

      Impressions/Ad Unit Clicks

      Navigations/Ad Unit Clicks

      None of these

      What is the Waze key user benefit?

      Save drivers 30 seconds per day

      Save drivers 1 minute per day

      Save drivers 2 minutes per day

      Save drivers 5 minutes per day

      How many people use Waze around the world?

      20 million

      50 million

      75 million

      100 million 


      More info about the certification:

      academy.exceedlms.com/student/path/7780


      More info of other products in:

      https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5

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