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Waze Local Fundamentals Assessment Answers - Academy for Ads PDF 2018

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Waze Local Fundamentals Assessment Answers - Academy for Ads PDF 2018


The language of the answers are in English.

Some Questions:

How does the Waze Dashboard define the Navigations performance metric?

The number of Wazers who search for your business

The number of Waze users who click “Drive There” or “Go” from an ad unit or location preview

The number of Wazers who see your ad

The number of Wazers who click on your phone number

What additional features are in the Plus dashboard?

History Navigations and Save Clicks

Inbox Impressions

Inbox Action Clicks

All of these

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

Waze Certified Partner

Waze Preferred Partner



More than what percentage of drivers using Waze are between 25 and 54 years old?





On which of the following popular branding platforms do people spend the most in-app time per month, on average?





On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

Waze for Brands

Waze Local

Waze Ads

None of these

What is the newest Waze offering?

Connected Citizens Program

Waze for Brands

Waze Local

Waze Carpool

Pricing for both Starter and Plus is based upon what type of model?


Flat rate

Yearly subscription

Monthly fee

Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

$10 / $1,000

$100 / $500

$2 / $100


Insights and data allow Waze Local to effectively target drivers by knowing what?

When drivers are visiting your competitors

When drivers are near your business

When drivers are near your business or visiting your competitors.

When drivers are at home or work

Nearly half (46%) of all Waze users have a yearly household income of what amount?

$50K or less



$100K or more

How many hours per month do Wazers average on the app?





Name the level(s) of Waze Agency partnership?

Certified Partner

Preferred Partner

Certified Partner and Preferred Partner

Waze Local Partner

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Differentiation from similar businesses in their area

Improved location awareness

Increased navigations to their locations and in-store traffic

All of these

In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

0.3 million

1.3 million

2.3 million

3.3 million

What does Promoted Search offer?

Priority in drivers’ search results

Business logo and address



How are Waze routes developed to be as efficient as possible?


Collective GPS tracking

Both of these


What is our company's mission statement?

Outsmarting traffic, together

Encouraging carpooling

Promoting ride-sharing

Take 50% of cars off the road

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?





Zero-Speed Takeover displays ads when drivers ________?

Check their phone

Come to a complete stop for more than 3 seconds—safety first!

Search for a business

Begin driving

If you plan to spend less than $100/day, which solution is most suitable for your business?

Waze Local Starter

Waze Local Plus



On average, what navigational increase do businesses experience when they advertise on Waze Local?





What is the minimum investment requirement for Preferred Partners?

$15k per month for three consecutive months

$45k in the last three months

Either of these


What does the Waze Dashboard allow you to do?

Manage your Starter or Plus account settings

Track the performance of your campaign

View and edit your Creatives

All of these

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

Waze Carpool

Connected Citizens Program

Waze Local

Waze for Brands

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?





In what year did Google acquire Waze?





Wazers with 2 to 4 people in their household make up what percentage of overall users?





Which additional ad format does Waze Local Plus offer?

Branded Pins

Promoted Search

Zero-Speed Takeover

None of these

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Raise their profile

Increase location awareness

Drive in-store traffic

All of these

What do Waze Local ads offer that traditional OOH and billboards lack?

Business name and logo

Business address

Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time

Business phone number

What type of additional support do Waze Preferred Partners receive?

Client acquisition

Training materials

Dedicated Account Manager

All of these

What business information do Branded Pins provide when a user clicks on them?

Business locations and store hours

Phone number and special deals

Store hours and phone number

Business locations, store hours, phone numbers, and special deals.

How do you calculate an Ad’s Click-Through Rate (CTR)?

Ad Unit Clicks/Impressions

Impressions/Ad Unit Clicks

Navigations/Ad Unit Clicks

None of these

What is the Waze key user benefit?

Save drivers 30 seconds per day

Save drivers 1 minute per day

Save drivers 2 minutes per day

Save drivers 5 minutes per day

How many people use Waze around the world?

20 million

50 million

75 million

100 million 

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Waze Local Fundamentals Assessment Answers - Academy for Ads PDF 2018

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