ITVT is pleased to present an audio recording of the TVOT NYC 2019 opening session, “Insights from Addressable’s Pioneers,” which was the first part of the show’s “Addressable-TV Mini-Track.” Here’s the description of the session from the show brochure:
“According to a recent report from the VAB, spending on addressable-TV advertising on cable and satellite-TV VOD services in the US will total $2.54 billion this year and increase 33% to $3.37 billion in 2020. The report also estimates that 54% of US TV households are now addressable, and that 15% of advertisers are regularly incorporating addressable into their media buys.
This session will bring together some of the people and organizations most responsible for the growth of addressable-TV advertising in the US pay-TV space, in order to share lessons from the field, to cast light on their strategies for continuing to grow the addressable-TV market, and to identify and debate the potential hurdles and opportunities that will shape that market going forward.” Panelists included:
Kevin Arrix, SVP of DISH Media Sales
Kenneth Kinney, Host, "A Shark's Perspective" (Moderator)
Gerrit Niemeijer, CTO, Ampersand
Sona Pehlivanian, VP of Addressable Campaign Management and Operations, NY Interconnect
Chris Pizzurro, Head of Sales and Marketing, Canoe
Jamie Power, COO, Cadent Addressable
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