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      Yandex Direct Certification Exam Answers 2019

      Yandex Direct Certification Exam Answers 2019

      https://www.certificationanswers.com/en/category/yandex-direct-certification-answers/


      Score 100% in last review.

      The language of the answers are in English.


      Some questions:

      Can you add a Dynamic ad to a regular campaign?

      Yes, a regular campaign can contain groups with regular ads and groups with Dynamics ads

      No, Dynamic ads are a separate campaign type, created separately in the Yandex Direct interface.

      Yes, but only if the Separate bid management strategy is selected.

      What can advertisers use the Yandex Advertising Network for?

      To target customers with specific offers based on the advertiser’s product feed.

      To display ads related to users’ interests, online behavior and the content of the current site.

      Set up a Yandex.Direct campaign targeting the entire city.

      To use search banners to raise brand awareness.

      What does the ‘Coverage’ field in the Yandex.Audience platform refer to?

      The number of impressions for the segment.

      The exact number of users found.

      Cookies on different devices over the past 30 days.

      Select the correct statement about Image ads.

      The minimum bid for Image ads is 0.01 USD/EUR/CHF.

      Image ads appear on sites in the Yandex Advertising Network.

      Image ads can appear on all Premium placement positions on Yandex Search and in the Yandex Advertising Network.

      Image ads can only appear in the Yandex Advertising Network and Dynamic ads.

      John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?

      Yes, if Jane grants John access to her account in Yandex.Audience.

      Yes, he can. Geo-based segments are available to all advertisers.

      Yes, if Jane grants John access to the specific segment in Yandex.Audience.

      No, one segment cannot be used in multiple accounts.

      Does the CTR of ads in ad networks affect CPC on Yandex Search?

      Yes, the CTR of ads in ad networks does affect CPC on Yandex Search.

      It’s impossible to determine without testing.

      No, the CTR of ads in ad networks does not affect CPC on Yandex Search.

      An advertiser wants to create a segment based on his own CRM data, but decided to hash his data out of concern for its security. How can he do this?

      Load previously hashed data into Yandex.Audience and tick the box next to “Hashed data” in the interface.

      Data is automatically hashed when loaded into Yandex.Audience.

      Tick the box next to “Hashed data” in the Yandex.Audience interface, and the data will be hashed.

      An online store wants to offer a discount to previous customers. How can they target this audience?

      Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.

      Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.

      Set retargeting for users who added items to their cart.

      Choose the correct ending for the statement: Yandex only considers an impression valid if…

      the banner ad appears in the active browser window for at least 1 second.

      at least 50% of the banner ad appears in the active browser window for at least 2 seconds.

      at least 10% of the banner ad appears in the active browser window.

      What is an extended ad title? Select the fullest answer.

      The first sentence from the ad text which is automatically added to the title of the ad. The ad title size cannot exceed 65 characters.

      The first sentence from the ad text or the URL of the advertised site which is automatically added to the title of the ad, the ad title cannot exceed 56 characters in length. It cannot be disabled, contact the Yandex.Direct support team.

      The first sentence from the ad text or the URL of the advertised site, which is automatically added to the ad title. The ad title cannot exceed 56 characters in length.

      At what level in Yandex.Direct can you set geotargeting?

      At the campaign and ad group level.

      Only at the campaign level.

      Only at the ad group level.

      An advertiser wants to increase the CTR of her ad without raising her bids.

      What would you recommend that she do?

      Write in all capital letters to highlight information about discounts and promotions.

      Change her bidding strategy.

      Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.

      Which ad extensions can appear on Yandex Search? Select the fullest answer.

      Sitelinks, callouts, display link, vCard, second ad title, Yandex.Market rating, app.

      Sitelinks with descriptions, сallouts, display links, vCards, prices, apps.

      Sitelinks with descriptions, callouts, display links, vCards, second ad titles, Yandex.Market rating

      Which types of data can advertisers use to create a Yandex.Audience segment? Select the fullest answer.

      Mobile device IDs and phone numbers.

      Phone numbers, email and IP addresses.

      Phone numbers, email addresses and mobile device IDs.

      Email and IP addresses.

      Where can you add text using templates?

      In the first and second ad titles, ad text, URL, display link.

      In the first and second ad titles, ad text, URL, display link, sitelinks and callouts.

      In the first and second ad titles, ad text, URL, display link, sitelinks.

      What can ad templates help advertisers do?

      Increase ads' CTR — the more keywords that can be inserted into the ad, the more noticeable it will be on Search.

      Pass moderation faster than with regular ad copy.

      Get their ads to appear in all possible SERP layouts.

      At what level in Yandex.Direct can you set time targeting?

      Only at the campaign level.

      At the level of the campaign and individual ad.

      For each keyword in the campaign.

      Only for an individual ad.

      Keyword: Buy a fast car. Which search queries will trigger the ad? Select two correct answers.

      Buy a sports car

      Buy a fast car in Moscow

      Buy fast cars

      Buy a car quickly

      Keyword: “Moscow Oslo tickets" (including quotation marks). Which search query will trigger this ad?

      buy tickets Moscow Oslo

      tickets Moscow Oslo find

      tickets Oslo Moscow

      Moscow Oslo

      An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?

      Set up hyperlocal targeting for gyms in Moscow.

      Create a Look-alike segment of similar current clients.

      Buy a DMP segment of users interested in sport and fitness.

      Launch retargeting for users who visited the website over the past 30 days.

      While viewing an ad, a user clicked on a sitelink and visited the advertiser's site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for?

      The advertiser will be charged for two clicks: on the sitelink and the ad title.

      The advertiser will only be charged for one click.

      The advertiser will be charged full price for the ad title, and 50% of the main bid for the click on the sitelink.

      An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?

      The user will pay for one click only regardless of how many sitelinks the user clicked on.

      The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR lower than for regular links.

      The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR higher than for regular links.

      The advertiser will pay for each click separately. The click price is the same for all links.

      An ad group has only mobile ads in it. Which ads will appear on desktop devices?

      Mobile ads will appear on desktop devices.

      The advertiser's ad will not participate in the auction, since they don't have ads for desktop devices.

      Yandex.Direct will automatically generate desktop ads based on the mobile ad's title and text.

      When does an ad appear with callouts?

      When the ad appears on desktops and tablets in first Premium placement.

      All ads appear with callouts regardless of position.

      In any ad block on the first page of search results.

      An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?

      The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.

      The user will see the ad that is more relevant to their search query.

      The user will see the desktop ad since its high CTR gives it priority over the mobile ad.

      Keyword: concert tickets. Which search query will NOT trigger this ad?

      Select two correct answers.

      Concert tickets price

      Buy tickets for concert

      Concerts in Moscow

      Buy tickets Moscow

      Keyword: discount coupon. Negative keyword (including quotation marks): "coupons for discount." Which search query will NOT trigger this ad?

      Discount coupon

      Coupons for discount

      Discount restaurant coupon

      Coupons for discount Moscow

      A user is looking for bus tickets from Moscow to Riga. Which keyword correctly takes the direction of the trip into account?

      bus +from Moscow +to Riga

      bus [Moscow Riga]

      bus !from Moscow !to Riga

      "bus Moscow Riga"

      Keyword: buy an apartment +in Moscow. The plus operator is applied. Which search queries will trigger this ad? Select three correct answers.

      Moscow buy apartment +in credit

      Buy two-room apartment in Moscow

      Buy apartment in Moscow

      Moscow buy apartment

      Keyword: Sell a house. Which of these search queries will trigger this ad? Select two correct answers.

      House for sale

      Sell a house in Moscow

      Sell a house without an agent

      Buy a house

      Keyword: !sell a smartphone. The exclamation mark operator is applied. Which search queries will trigger this ad? Select two correct answers.

      Want to sell smartphone in Moscow

      Sale smartphone

      Where to sell a smartphone in Moscow

      Selling smartphone Moscow

      How can you exclude impressions for specific keywords in a campaign with Dynamic ads?

      Add a negative keyword list at the campaign or ad group level.

      Delete irrelevant keywords from the product description.

      You cannot exclude impressions for specific keywords.

      What can be used as a data source for Dynamic ads? Choose the most complete answer.

      Only the product feed.

      The entire site, specific pages from the site, the product feed.

      Only the entire site.

      The entire site, specific pages from the site.

      Which actions can you carry out in Direct Commander?

      Create and make changes to Smart banner campaigns.

      Edit campaigns and send them for moderation.

      Delete an ad or campaign if they had impressions.

      How can you prevent Session Replay from recording user actions in specific fields where users enter data?

      Install the code tag without the "Session Replay" function.

      You should mark the input fields in the page's HTML code with a CSS class.

      You should mark the pages that should not be recorded in the settings of the page's tag.

      How can you upload multiple ad groups into Yandex.Direct? Select the most complete answer.

      Using the Yandex.Direct interface.

      Using an Excel template.

      Using the Yandex.Direct interface and CSV format.

      Using an Excel template in the interface or an Excel / CSV template in Direct Commander.

      Which file formats can be imported into Direct Commander?

      Only CSV.

      Both CSV and XLSX/XLS.

      Only XLSX / XLS.

      Choose the best ending for this sentence: If you delete a goal in Yandex.Metrica, the statistics gathered for that goal…

      are saved no matter what.

      are deleted automatically.

      are saved, but only for 28 days.

      can be saved or deleted — it's your choice.

      How does a goal differ from a segment?

      The only difference between segments and goals is that they are created in different sections of Yandex.Metrica.

      Data for goals becomes available only after the goal has collected it. For segments, historical data is available starting from the day Yandex.Metrica was installed on a site.

      Segments can be used in Yandex. Direct, the goals can only be used to analyze user behavior on the website.

      Does Session Replay record passwords entered by site visitors?

      No, Session Replay does not record data entered in password fields.

      Yes, it records all data the user enters on the site.

      If a page has password fields, Session Replay does not record any user actions on that page.

      Session Replay is disabled in the tag settings. The owner of the tag enables Session Replay to begin collecting data for the whole site. Does he need to reinstall the tag on his site?

      No, the tag code on the site will automatically be updated.

      He only needs to reinstall the tag code on the main page. Data will be collected on all pages.

      Yes, he should reinstall the tag code on all pages of his site.

      Look at the Click map in the screenshot. Which link got the most clicks in the period selected?

      About the service.

      Yandex.Metrica.

      Quick start.

      Look at the Click map in the screenshot. Which link got the fewest clicks in the period selected?

      About the service.

      Yandex.Metrica.

      Quick start.

      Which option in Yandex.Direct becomes available once Yandex.Metrica is connected?

      Retargeting in Yandex network, CPA, ROI, Weekly budget strategy: maximum conversions.

      Automatic pausing of the campaign when the site is down.

      Bid adjustments by gender and age.

      All of the above.

      Choose the best ending for this sentence: When changing or deleting a goal, the Yandex.Metrica tag …

      must be updated on all the site's pages, as the code has changed.

      does not need to be updated, since the tag's code did not change.

      must be updated on the page where goal is/was fulfilled.

      How are retargeting lists used in Yandex.Direct?

      For targeting and bid adjustments.

      For bid adjustments only.

      For targeting only.

      What happens if there is overlap between different retargeting criteria?

      The criteria with the highest traffic volume will be applied.

      Only the criteria with the highest CPC will be applied.

      The criteria with the highest combined CPC and CTR will be applied.

      Why are there more visits from Yandex.Direct in the "Ad systems" report than in reports in Yandex.Direct?

      Yandex.Direct group reports only show visits that led to conversions, so there are far fewer of them than in the "Ad systems" report.

      This is impossible. There must be a bug. You should contact the support service.

      The "Ad systems" report shows the number of visits for all clicks, both valid and invalid.

      What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.

      The highest combined CTR and CPC will trigger impressions.

      The criteria with the highest CPC and traffic volume will trigger impressions.

      The criteria with the highest CTR will trigger impressions.

      Which retargeting types are available for Text & Image ads? Select the most complete answer.

      Based on Yandex.Audience goals.

      Based on Yandex.Metrica goals.

      Based on Yandex.Metrica goal and segments .

      Based on Yandex.Audience segments and on Yandex.Metrica goals and segments.

      For which of these business types are there limitations for retargeting or targeting by interests?

      Products or services that require licensing, e.g. financial services.

      Job search and employment services.

      Medicine and health services.

      What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?

      Start a search campaign with ad texts mentioning the store's competitive advantages and discounts for users who visit the website.

      Create a retargeting list for the condition "Added products to the cart, but did not make the payment" and start a campaign for this audience in the Yandex Advertising Network.

      Start a media campaign for users who have visited the website.

      What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer.

      Install Yandex.Metrica to your site (with active goals or segments), and enable impressions in ad networks.

      Install Yandex.Metrica to your site (with active goals or segments).

      Install Yandex.Metrica, activate ad networks.

      Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors' brand names in their keywords and ad texts?

      Yes, сompetitors' brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.

      Yes, Yandex advertising requirements allow this.

      Competitors' brands can be used in keywords, but not in ad texts.

      How are ads sorted on the "All ads" page?

      From highest to lowest combined CTR, bid and the quality coefficient.

      Randomly.

      From highest to lowest CPC.

      From highest to lowest quality coefficient.

      A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?

      Average CPA.

      Average ROI.

      Weekly budget.

      Average CPC.

      You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?

      Create a DMP segment based on third-party providers' data.

      Create a Yandex.Audience segment based on your clients data.

      Create a segment based on a Yandex.Metrica goal (visited the Contacts page).

      Create a look-alike segment in Yandex.Audience based on your clients' data.

      Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?

      Launch a campaign with a Look-alike segment for current visitors.

      Launch a search campaign with the keywords: “where to eat in the business center” and “business lunch.”

      Use polygons in Yandex.Audience with the option “Audience: works.”

      Which ad extensions are only available in the Yandex Advertising Network (not on Yandex Search)?

      Images and Video extensions.

      Callouts.

      Display link.

      Sitelinks with descriptions.

      Does the CTR for Relevant Keywords affect the CTR of the original keywords?

      No, the CTR of impressions for Relevant Keywords does not affect the CTR of the original keywords.

      Yes, the CTR for impressions for Relevant Keywords does affect the CTR of the original keywords.

      It’s impossible to determine without testing.

      If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.

      Yes, on the “All ads” page.

      Yes, the ad can appear on the “All ads” page and on sites in the Yandex Advertising Network.

      No, the ad will not appear anywhere.

      Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?

      No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.

      No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.

      Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.

      Which of these recommendations will raise the ad’s CTR?

      Select all the answers that apply.

      Add the legal name of your organisation.

      Enable geotargeting and add the name of the city or region where you offer your products or services.

      Add information about discounts, promotions, gifts, etc. to your ad text.

      Include keywords in the ad text.

      A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?

      Bus !from Moscow !to Riga

      Bus [Moscow-Riga]

      “Bus Moscow-Riga”

      Bus +from Moscow +to Riga

      What steps are necessary to start tracking sales values in Yandex.Metrica?

      Enable the option "Dispatch ecommerce data to Metrica" and update the Yandex.Metrica tag on all pages of the site.

      The "Dispatch ecommerce data to Metrica" option is enabled by default, so no additional steps are necessary.

      Enable the option "Dispatch ecommerce data to Metrica" and update the Yandex.Metrica tag on the page where transactions take place.

      Choose the best ending for this sentence: A Yandex.Metrica tag must be installed on…

      on the site's home page as well as the page where conversions take place.

      all the site's pages.

      the site's home page.

      the page where conversions will take place.

      Which Yandex.Metrica report can help you assess keywords' performance in your ad campaigns?

      Yandex.Direct, summary.

      Sources, summary.

      Search queries.

      Which Yandex.Metrica report can show you data for search queries that brought users from Yandex.Direct?

      Yandex.Direct, sites.

      Yandex.Direct, summary.

      Search queries.

      Ad systems.

      What can be used to create retargeting lists?

      Only Yandex.Audience segments.

      Goals and segments from Yandex.Metrica, as well as Yandex.Audience segments.

      Only Yandex.Metrica goals and segments.

      Which types of retargeting are available in Yandex.Direct?

      Using a Yandex.Audience Pixel for Search campaigns.

      Based on Yandex.Audience segments based on your CRM data.

      Dynamic retargeting using DSA.

      Choose the best example of an ideal user for retargeting.

      Someone is ready to make another regular purchase online.

      Someone viewed a few pages on your site but did not start the purchasing process.

      Someone bought a bag on your website and you would like to launch DSA for other products to show him.

      Ad text in English: "Buy red sofas online." Geotargeting: Russia. Which changes need to be made in order to pass moderation?

      None apart from checking that the ad text fits in within the character limits.

      None, but the advertiser must provide documents confirming their right to do business in Russia.

      A translation into Russian must be added and the ad text has to fit in within the character limit.

      Ad text: "Looking for natural oils for your hair? Order Olive Hair Oil directly from Greece for 15 EUR." Geotargeting: Moscow and Saint Petersburg. Will this ad pass moderation?

      Yes, the text meets the requirements for ad materials.

      No, quality certification for this product is required.

      No, either the equivalent price in Russian rubles also must be shown or the foreign currency must be changed to Russian rubles.

      An advertiser's main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?

      "Weekly budget: Maximum conversion rate" — the more conversions (orders), the higher the profitability.

      A manual bid management strategy, setting click price at a level high enough for First Premium placement. The more traffic, the higher the profitability.

      Average ROI.

      If he has statistics to refer to, then the "Weekly click package" is best. He should just increase the number of clicks in the strategy settings a bit.

      Where do ads in Yandex.Direct appear by default?

      On desktops and tablets. Statistics show that these are the best impressions.

      Only on desktops. Mobile impressions should be set up separately.

      On all device types where Yandex has an audience.

      Ad text: "The lowest prices for Moscow-Paris flights. Only buy from us!" Which changes need to be made in order to pass moderation?

      Send documents proving this superiority.

      Delete the superlative adjective or add information proving that "the lowest prices" are a fact to the landing page.

      None. The text meets the requirements for ad materials.

      Which factors do bid forecasts depend on?

      Competitors' bids for the keyword and the ad's CTR.

      Competitors' bids for the keyword, the ad's CTR and quality coefficient.

      Competitors' bids for the keyword, the ad's CTR and quality coefficient, and the user's predicted value.

      In which order do ads appear in the Premium Placement block?

      From highest to lowest combined CPC and CTR.

      Randomly.

      From highest to lowest CTR.

      From highest to lowest combined bid, quality coefficient, and CTR.

      Which strategy allows advertisers to set a daily budget limit?

      Manual bid management.

      Weekly budget.

      Average CPA.

      Average ROI

      Positive bid adjustments are set for users from Moscow (geo), for men aged 25-34 (demographic), and for smartphones (device type). A 26 year old man from Saint Petersburg visits the search results page from his smartphone. Which bid adjustments apply?

      Only the device type and demographic adjustments apply. Regional bid adjustments do not work with other types of bid adjustments.

      All bid adjustments apply.

      Positive bid adjustments for age and gender (demographic) and device type apply.

      An advertiser's goal is to receive orders through the site and pay for them no more than a certain amount. Which strategy would be best for this advertiser?

      Average CPC.

      Average ROI.

      Average CPA.

      Manual bid management.

      Which of these advertisers can benefit most from using Smart banners?

      A bank with a large assortment of credit products.

      A large clothing and shoe store.

      A pharmacy with a large assortment of dietary supplements and vitamins.

      How can you create an ad group with Search banners?

      Add a new Search banner ad group to any Text & Image campaign.

      Create a separate Search banner campaign.

      Contact the Yandex support service.

      Where can Search banners appear?

      Only on Yandex Search.

      On Yandex Search and some search partner sites in the Yandex Advertising Network.

      In Russia on Yandex Search and several search partners in the Yandex Advertising Network.

      An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?

      A CPA strategy with a weekly budget limitation.

      A manual bid management strategy.

      Weekly budget: maximum clicks.

      On which sites can Smart banners appear?

      On Yandex Search.

      On Yandex Search, the Yandex Advertising Network and external ad networks.

      In the Yandex Advertising Network and external ad networks.

      At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?

      It is impossible to set up such adjustments.

      The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.

      The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.

      Over what period will Yandex.Direct try to spend the amount specified in the Weekly Budget strategy?

      Over seven working days.

      Over one week, from Monday to Sunday.

      Over the past seven days.

      On which sites can Text & Image ads appear?

      On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network.

      On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network, on sites in the Yandex Video Network.

      On search results pages for Yandex Search, on Yandex search partners, on content sites in the Yandex Advertising Network, on the Yandex Home page.

      Smart banners can be generated:

      From sites and product feeds.

      Only from product feeds.

      Only from sites.

      What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?

      Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.

      The ad with the highest combined CTR, bid and quality coefficient will appear.

      The regular ad will appear, because they have priority over all other ad types.

      Which targeting types are available for Search banner campaigns?

      For users who completed certain actions on your site.

      By user interests.

      By keywords.

      How do impressions for Search banners take place?

      Based on user interests with CPM payment.

      For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads.

      For search queries that contain an entire keyword with CPM payment.

      Can geotargeting settings affect the CPC for an ad?

      No, CPC accounts for all the competitors for the specific keyword.

      Yes, the number of competitors varies for each region, so CPC will also vary.

      No, CPC is only affected by the time of the impression and the number of comptetitors at that moment.

      An advertiser's ad group has desktop ads but no mobile ads. What will appear on mobile devices?

      Yandex.Direct will automatically generate mobile ads based on the desktop ad's title and text.

      Nothing. The ad group has no mobile ads.

      A regular desktop ad will appear.

      What does behavioral targeting in the Yandex Advertising Network take into account?

      User interests.

      User interests, age, and gender.

      Demographic characteristics.

      How can Yandex.Audience be used in campaigns for ad networks?

      To target users by their IP addresses.

      To target users by geolocation.

      To create a segment of those users who saw indoor/outdoor ads.

      Which of the following can be used for retargeting?

      Bid adjustments.

      Yandex.Audience goals.

      Autotargeting.

      Yandex.Metrica segments and goals and Yandex.Audience segments.

      Can you use your company's logo within a Text & Image ad?

      No, it is against the rules to use company logos in Text & Image ads.

      Yes, you can and there are no restrictions.

      Yes, but only if the logo takes up no more than 20% of the whole image.

      Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?

      family stay at lake Baikal

      cheap Baikal holiday

      stay at lake Baikal cheaply

      stay at lake Baikal 2017

      Keyword: buy a stroller. Which search query will NOT trigger this ad?

      Buy a stroller via internet

      Stroller sales

      Where to buy a stroller

      Stroller buy on internet

      Which ad extensions can you add to Dynamic ads? Select the most complete answer.

      Sitelinks with description, callouts, vCard.

      Sitelinks, callouts, vCard, display link, Image, video extension.

      Sitelinks with description, callouts, vCard, display link, 2nd ad title.

      Can a Dynamic ad campaign and a regular ad campaign work at the same time?

      Yes, Dynamic ads complement campaigns with regular ads.

      Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network.

      No, the campaigns will compete with each other.

      Which tasks do Dynamic ads simplify for advertisers?

      They save time creating a large number of identical ads.

      They quickly pass moderation.

      They create Text & Image ads for ad networks in bulk.

      On which sites can Dynamic ads appear?

      Only Yandex Search.

      Search and content sites.

      Yandex Search and search networks.

      Yandex Search, search networks, mobile ads.

      Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct?

      Yandex.Direct, summary.

      Ad systems.

      Session Replay.

      Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?

      The campaign was sent to the server.

      The campaign was sent for moderation.

      There are edits ready to be sent to the server.

      Look at the screenshot below. What does it mean if a star appears next to a campaign?

      The campaign's strategy was changed and the edited campaign was sent to the server.

      The advertiser marked the campaign as important to find it more easily later on.

      The campaign was successfully loaded from the server, so the advertiser can begin making changes to it.

      The campaign was sent for moderation.

      Look at the screenshot below. What does it mean if an error sign appears next to your campaign?

      The campaign was deleted, no information is available.

      The campaign did not pass moderation.

      The campaign was not loaded from the server.

      There are problems that will stop the data from being uploaded.

      Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.

      Ad title, landing page URL.

      Ad title, landing page URL, display link, sitelinks.

      Ad title, landing page URL, display link.

      In what order do ads appear in blocks on the search results page?

      From highest to lowest bids.

      From highest to lowest combined bid, CTR, and quality coefficient.

      From highest to lowest combined bid, quality coefficient, and domain karma.

      An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword "buy flowers," and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign's ad will appear in search results?

      Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.

      This situation is impossible. Dynamic ad campaigns always generate unique keywords that don't overlap with regular keywords.

      The Dynamic ad will appear because it responds to the user's query better by showing the keyword in the ad title.

      How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?

      They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC.

      They are not used in CTR or CPC calculations for the original keyword.

      They are not included in CTR calculations, but affect CPC just like clicks and impressions for the original keywords.


      More info about the certification: 

      yandex.com/adv/expert/exam/direct-en


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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