ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “ATSC 3.0 Mini-Track III: The Long View.” Here’s the description of the session from the show brochure:
This panel will take a deep dive into the future of ATSC 3.0/NextGen TV, and explore its long-term potential. Panelists will cast light on how the standard itself is likely to develop over the coming months and years, outline the next stages of its rollout following its initial deployment, identify the challenges that still stand in the way of its widespread adoption, debate how best to overcome those challenges, provide an inside look at some new NextGen TV services that are already being planned and developed, and attempt to predict ATSC 3.0's ultimate impact on television's user experience and business models. Panelists include:
Rebekah Dopp, Principal, News and Local Media Partnerships, Google
Richard Glosser, Head of Business Development, Verance
John Hane, President, Spectrum (Sinclair-Nexstar Consortium)
Tim Hanlon, CEO, The Vertere Group (Moderator)
Arthur Orduna, Chief Innovation Officer, Avis Budget
Mark Simpson, President and CEO, Triveni Digital
Jay Yogeshwar, Chief Strategy Officer, Thomson Broadcast
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