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      YouTube Creative Essentials Assessment Answers

      YouTube Creative Essentials Assessment Answers

      https://www.certificationanswers.com/en/category/youtube-creative-essentials-assessment-answers/


      Not all the answers are correct, but the number of correct answers is enough to pass the exam.

      The language of the answers are in English.


      Some Questions & Answers:

      How can you create video ads to maximize effectiveness on YouTube?

      Repurpose your TV spots on YouTube – it’s all video

      Cut your TV spot into :30 and :15 video ads

      Build from the ground up rather than modifying your TV spot

      Rebuild your TV spots into :30, :15 and :06 video ads

      Which demonstrates the “Direct” principle in the ABCDs?

      Frontload the story arc

      Consider quick cuts to keep the energy up

      Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

      Include brand or product name in voiceover

      What can Brand Lift measure?

      View-through rate, watch time and drop-off percentage

      Brand awareness, ad recall and consideration

      Whichever metrics matter to your client

      Impressions, clicks and reach

      How can you produce video ads to perform well on YouTube?

      Frame widely and pace quickly

      Frame tightly and pace quickly

      Frame tightly and pace moderately

      Frame widely and pace moderately

      Which demonstrates the “Brand” principle in the ABCDs?

      Include a call to action (CTA)

      Using tightly cropped shots of key people or products

      Integrate your brand in natural usage in the first five seconds

      Use friendly, relatable, and recognizable people

      Use natural, on-product integrations versus using forced logos or supers

      Focus on framing

      Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

      Brand toward the end of the ad

      Include supers and voiceovers to reinforce your brand

      Break the fourth wall–include a familiar face speaking directly to the camera

      Moderate pacing–not too fast and not too slow

      Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

      The direct shot

      Tease, amplify, echo

      The follow-up

      The mini-series

      Which report shows how long a video was watched in aggregate?

      Audience retention report

      Analytics report

      Audience report

      Watch time report

      Which demonstrates the “Connect” principle in the ABCDs?

      Speak directly to viewers by breaking the fourth wall

      Make the audience laugh

      Which is a best practice for creating effective Bumper ads?

      Don’t include branding

      Build a single Bumper ad to convey your entire message

      Cut down your :30 TV spot

      Focus on a single product, feature, or brand message

      Budget time to establish the ad—and stick the landing

      Do not include sound

      In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?

      Echoing your message

      Amplifying your message

      Teasing your audience

      Segmenting your story

      According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?

      10%

      25%

      70%

      40%

      According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

      55%

      How have Bumper ads performed in Google-run studies?

      They reach the same people as TrueView campaigns

      They are effective in increasing ad recall only when consumers see multiple bumpers

      They are effective on their own at driving ad recall and brand lift

      They are less effective than longer form ads on YouTube

      Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

      Life Events

      In-market audiences

      Custom affinity audiences

      Consumer patterns

      Which targeting type can help your client reach consumers who frequent department stores?

      Which story arc can be the most impactful on YouTube?

      A shot of your brand up-front, then telling your story

      A traditional story arc works best on YouTube – what works on TV, works on YouTube

      An attention-grabbing opening and quick pacing

      A lead-in, build, big reveal, and offer

      Which demonstrates the “Attract” principle in the ABCDs?

      Show familiar faces at the beginning of your video

      Build suspense by keeping the viewer in the dark until the end of the video ad

      Have talent speak directly to camera

      Show the brand in natural usage

      Which report provides insight into the many ways viewers find videos?

      Traffic sources report

      Demographics report

      To validate a campaign idea, which tool can be used to explore popular search queries?

      Think with Google

      Google Trends

      Google Surveys

      Google Signals

      How can you validate a specific assumption about your audience?

      Run a Google Survey

      Review YouTube Analytics watchtime report

      Dive into Google Trends

      Explore Think with Google articles

      Which report shows how long a video keeps its audience? 


      More info about the certification:

      academy.exceedlms.com/student/path/5417


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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