What to Do When They Just Don't "Get It"
It's a common - and unnerving - marketing dilemma: Customers do not believe they need what to your eyes they desperately lack.
Apparently, there is a failure of communication. But why? Where? And how to fix it?
Discover how to think your way into the minds of your customers so you can use their words, their concepts and their top priorities to make a compelling case for your product or service.
I've bundled three of my audios for you that demonstrate how to understand this dilemma and solve it.
How to Help People "Get It"
Audio #1 presents an overview of what causes and fixes a communication breakdown with your market, with six possible reasons for your target market not "getting it" and six powerful methods of better explaining what you're up to.
Audio #2 provides a dialogue with an ecommerce entrepreneur who feels customers don't understand his innovative offerings. What emerges, though, in the discussion is that quite a number of the information basics weren't covered in his product descriptions. Discover the best ways to attract people to something they don't yet know exists - and to help them understand what it is and how it will improve their lives.
Audio #3 discusses the barrier of unfamiliar terminology in an expert's specialty and shows how to identify from the universe of potential buyers those who are highly likely or somewhat likely to understand, and then to forget about the rest. Chances are, you'll find this audio yields insights that inspire you to revamp your marketing strategies and rewrite your sales copy.
This provocative collection of ideas, suggestions, diagnostic tools, case studies and solutions comes to you in three audio recordings (about three hours) for just $79.95.
Your satisfaction is guaranteed. If you're not convinced of the value of this marketing information, if it doesn't trigger unexpected realizations and get you making tweaks that transform your marketing results, send it all back within a year for a 100% refund.
By the way, this is not rehashed material you can find in dozens of copywriting texts and courses! It's original stuff, developed from hands-on problem-solving and analysis for dozens of my clients and students over the years.