Subscribe to this product.

    Is this your street address?

    Card

    ···· ···· ···· 4242
    Test card

    05/18

    Card

    Use a different card?

    Card

    pp paypal

    or pay with

    We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

    or pay with

    Please confirm your location:
    Your card will be charged .

    Thank you!

      Gumroad Library

      Download from the App Store or text yourself a link to the app

      Download from the App Store or text yourself a link to the app

      Send SMS
      Nevermind

      $100

      TVOTSF2019 - Community and Content

      This session will explore the ways in which viewers, fans and other communities with shared interests are being enlisted to help generate, improve, market and monetize TV and video programming and services.

      Questions to be answered include: In what ways, if any, is crowdsourced content fundamentally different from traditionally generated content--are new programming genres emerging in the space? What potential pitfalls--including legal issues and issues pertaining to reputation management--need to be navigated when working with and sourcing content from non-professional communities? When and why is UGC a more effective vehicle for marketing than professionally produced advertising? How can viewer feedback be incorporated into the creation process for programming and advertising in a more fundamental way than via the traditional focus group? What is the end-result of incorporating this feedback throughout the content-creation process? And will working with viewers and other communities to generate and market content remain a relatively niche approach in the TV/video space, or is it likely to spread? Panelists include:

      • Jon Cody, CEO, TV4 Entertainment

      • James Norman, CEO, Pilot.ly

      • Craig Parks, GM of Brands, Jukin Media

      • Tracy Swedlow, Editor-in-Chief, ITVT (Moderator)

      • Sam Wu, CEO, Rakuten Viki


      http://thetvoftomorrowshow.com

      Sorry, this item is not available in your location.
      Sold out, please go back and pick another option.

      You've purchased this product

      Give it a rating

      See it in your library

      0 ratings

      • Size 57.3 MB
      • Duration 41 minutes

      Purchasing TVOTSF2019 - Community and Content...

      Card

      ···· ···· ···· 4242
      Test card

      05/18

      Card

      Use a different card?

      Card

      pp paypal

      or pay with

      We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

      or pay with

      Please confirm your location:
      Your card will be charged US$100.

      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

      Thank you!

        Gumroad Library

        Download from the App Store or text yourself a link to the app

        Download from the App Store or text yourself a link to the app

        Send SMS
        Nevermind

        Good news! Since you already have a Gumroad account, it's also been added to your library.