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Create an Information Product Empire in 9 Steps

Learn to Repurpose Your Creations in Many Markets

You’ve probably heard about passive income--earning while you sleep by creating products that deliver income over and over..

You’d love to get in on that, but you don’t know where to start.

Or what to do.

Or even if you can make it happen.

Would you be surprised to discover that you can start right now where you’re at with what you already have?

If you have been creating content for a while — blog posts, articles, workshops, audios, tip sheets, and so on — you are sitting on a gold mine.

This guide gives you a proven process for repurposing that content into information products that people want to buy. If you don’t have a lot of content, this guide will help you plan and build a wealth of material you can repurpose in the future.

As a successful entrepreneur and professional writer/editor for more than 25 years, I believe that every piece of content must do double and triple duty. I’ve used the strategies in this course to create information products for myself and my clients by repurposing my content into books, workshops, speeches, webinars, private-labeled materials, and more.

I’ve gained visibility, booked workshops and webinars, and increased my income.

You can do this, too, by repurposing every piece of content you create into something new with profit potential.

Information Products Can Help You

Increase Your Income

You can sell your information products in many venues—on your website, in your blog and newsletter, in virtual marketplaces such as amazon.com and others. Create an entire package of information products and bundle them for additional income.

Get More Customers and Clients

You can offer your information product as a free opt-in in order to capture visitors’ email addresses. The more you grow your contact list, the more you grow your business. Each contact you make is a potential customer for your products and services. Offer your information product on your website, in your blog and newsletter, as part of your email signature and on your social media sites.

Establish and Showcase Your Expertise

When you write an information product, customers and potential customers view you as an expert on that topic. You have information they need to meet a challenge in their lives or businesses. Give your audience information they cannot get anywhere else and firmly establish yourself as the go-to expert for your subject.

What’s in the Course?

Here’s the line-up of lessons with two, free sample chapters you can have right now. Just click on the title for immediate access.

What Are Information Products? 

Why Create Lines of Information Products? 

Step 1: Focus on a Specific Customer Niche and Main Topic for Your Product Line

Step 2: Research Hot Ideas for Your Target Niche and Main Topic

Step 3: Create Sub-topics You Can Use for Your Line of Information Products

Step 4: Gather the Content to Be Repurposed

Step 5: Choose and Create Your First Product

Step 6: Build Out Your Product Line

Step 7: Create Product Bundles

Step 8: Create a Back-end Offer

Step 9: Leverage Your Information Products into High-Priced Gigs

Don’t Stop with One Product Line! Create an Information Product Empire

More Tools for Getting Results

Bonus: Two Quick Guides for Grammar and Word Usage


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  • 9 easy-to-follow instructions to turn your existing content into an entire line of information producst.
  • You'll get immediate access to all lessons. They're yours to keep and refer to over and over.

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Create an Information Product Empire in 9 Steps

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