This session will bring together providers of original content on social-video platforms, in order to give them the opportunity to discuss the current state of the social-video space and outline their visions for the future of social-video programming, its distribution and its monetization. Panelists will address such questions as: How have their companies weathered the difficulties that many content providers in the social-video space have faced over the past year or so? Which new platforms are they eyeing, which are they avoiding, and why? What new monetization strategies are they seeing evolving? How can measurement of social-video viewing across platforms be improved in order, for example, to ensure de-duplication in viewer counts? What new genres of programming are emerging on social-video platforms? How is the relationship of viewers to that programming different from their relationship to traditional TV? And what pitfalls and opportunities are likely to emerge in the social-video space in the coming months and years? Panelists include:
• Aneeta Akhurst, Director of Content, Seeker Media
• Ted Fernandez, Global Director of Insights and Strategy, Tubular Labs
• Marc Hustvedt, CEO, FBE
• Golriz Lucina, SVP/Head of Creative, SoulPancake
• Brian Ring, CEO, Ring Digital (Moderator)
• Chris Rudy, CSO, Cut.com
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