In this all-new, completely rewritten edition, you'll see the future of marketing as AI changes it forever. What's inside?
- You'll explore what AI is and isn't
- What questions marketers should be asking of vendors
- The different types of machine learning
- What great data is
- 5 practical applications of AI for marketing
- What it will take for you to succeed on your journey to AI-powered marketing
Plus, discover who should and shouldn't pursue a career in AI and machine learning - and get a shortlist of valuable resources for getting started.
Included in your purchase are three editions - MOBI for Kindle devices, EPUB for iBooks, and PDF for desktop readers.