ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “ATSC 3.0 Mini-Track I: Consumer Insights.” Here’s the description of the session from the show brochure:
"Research company, Magid, on behalf of Pearl TV and its partners in the Phoenix Model Market deployment, has conducted multiple quantitative and qualitative research studies into consumer interests and attitudes toward NextGen TV (ATSC 3.0). In the last two months, the research has become more focused on the actual go-to-market strategy and tactics for NextGen TV's launch. The company's most recent research was in partnership with three key manufacturers, LG, Samsung, and Sony. Bill Hague, EVP at Magid, will share these latest insights and answer audience questions."