The Articulate Marketing Designer (PDF, EPUB, MOBI)

Have you ever put a great marketing design in front of a client or manager only to have it tweaked bit by bit into something mediocre, or worse, outright rejected in favor of something worse? Did you find yourself unable to articulate why your proposed design was the best option, despite all the thought and effort you remember putting into it? Other talented and skilled designers loved your work, but the people in charge of the final decision, typically non-designers, just didn't seem to get it?

The truth is, designing for marketing in the 21st century isn't simply a matter of making something that looks good. You have to be able to articulate your design decisions, process, and build a science and evidence-based case for your work. The Articulate Marketing Designer helps you develop an approach for doing just that.