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The B2B Podcast Report by Pikkal

52 Page Market Analysis Report by Graham Brown of Pikkal & Co.

Report written for Comms Professionals & Corporate Leaders who want to optimize existing podcast offering or build the business case for new podcast project.

Table of Contents

  • Podcast Listeners (by Country)
  • Top 10 Podcast Markets
  • Top 10 Growing Podcast Markets
  • Asia Pacific Podcast Markets
  • Podcasts in the US
  • Podcast Audience Defined
  • Podcast Listeners are Young
  • Podcast Fans Listen at Work
  • Podcast Audiences are Diverse
  • Podcast Engagement vs Social Media
  • Podcast Consumption Patterns
  • Podcast Market Trends
  • Podcast Adoption Curve
  • Podcast Tipping Point
  • Leadership Media
  • Comms as B2B Podcast Enabler
  • Conversations at Scale
  • Podcast Market Drivers
  • 4 Key B2B Podcast Market Drivers
  • (1) Work From Home
  • Employees Want CEOs to Speak Out
  • (2) B2B Event Disruption
  • (3) The Disruption of B2B Trust
  • B2B Communication Has Trust Issues
  • Audiences Need Transparency
  • (4) The Attention Economy
  • B2C vs B2B Podcasts
  • B2C vs B2B Podcast Metrics
  • B2B: Acquisition of Influence?
  • B2B Word of Mouth 
  • The B2B Podcast Business Case
  • 3 B2B Podcast Business Objectives
  • Case Study: McKinsey Asia
  • Case Study: Linkedin
  • Case Study: Andreessen Horowitz
  • Case Study: Leap by McKinsey
  • B2B Podcast Planning
  • Key B2B Podcast Success Factors
  • How to Plan a Podcast POC
  • Leverage Existing Acquisition Channels 

About the Author Graham Brown

Graham Brown, Podcast Host and Podcast Agency Producer

One of the world's leading podcasters with over 1,000 podcast episodes produced both for in-house shows and B2B clients including McKinsey. Leap by McKinsey, XERO, AirAsia, Singapore Institute of Management, NTUC, Global Indian International Schools, Bluprint X, Antler VC and Standard Chartered.


The B2B Podcast Report by Pikkal

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