Hashtag Sports Trend Report: The Rise of iBeacon and Proximity Technology in Sports

Dive into the rapidly evolving state of personalized mobile promotions, advertising, and commerce through proximity beacons. This sector will see tremendous growth in the sports industry over the next 12-18 months as consumer adoption of Bluetooth Low Energy and expectations on ubiquitous connectivity across stadia, venues, and brick-and-mortar retail continue to rise.

This comprehensive 39-page report covers the landscape of proximity beacon technology and highlights key takeaways from the #SportsConf: Beacon virtual conference that featured over 20 industry thought leaders and early adopters. After "Beacon 101" and a contextual background on the technology, it goes on to explore impact on the fan experience and sponsorships, and finally ends with deployment advice, case studies, and predictions for the future.

Recommended for any mobile marketing or sports professionals considering, planning, or managing a beacon deployment or investment in proximity technology.

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