TL;DR: Learn how to create effective brand strategy.
Why this course?
This course is for you if you struggle with your brand and have had issues such as:
- Poor Positioning: Your audience does not understand what you stand for
- No Alignment: Everyone talks differently about your brand
- No Blueprint: Creation and execution of marketing activities is time consuming and prone to errors
Your Transformation: Master Brand Strategy
Learn the secret tool of world-class brands: the Brand Pyramid
100% actionable. No B.S. 🎉
This self-paced course can be completed in 5 hours.
- Branding Basics: Understanding the core concepts
- Common Problems: Identifying issues with your branding
- Best-Practices: Learning tactics and processes from the best
- Brand Pyramid Framework: Structuring brand strategy
- Video Case Study 1: Startup branding (1 product)
- Video Case Study 2: Company branding (3 products)
- Video Case Study 3: Group branding (3 sub-brands + n products)
- Video Case Study 4: Personal Branding (1 personal brand)
This workshop includes hands-on exercises, so you can build a solid understanding of brand strategy.
My goal is to give you all the tools and insights for you to build and maintain successful brands. 🧰
Why should you listen to me?
My team and I built a remote-first business from idea through exit. 🏝️ The Brand Pyramid was one of the highest-leverage frameworks in our toolbox.
Over the past 10 years I have built companies and brands as a practitioner.
This is the course I wish we had many years ago.
If you have questions, please ping me via twitter (@artlapinsch) or contact me via my website (artlapinsch.com/about)
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