This guide is ideal for any professional who works within a consumer based brand and is responsible for delivering a clear brand message. This guide can be used for new companies or established companies who are looking to further develop their message. The guide is designed to provoke thought and is broken into six sections:
1. Defining The Dream
2. Massive Transfomative Purpose
3. Your Unique Voice - Your Message
4. Knowing Your Customer
5. Envisioning Your Unique Product
6. Competitive Analysis
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