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Project: Brand Photos

Project: Brand Photos is an e-book that helps online teachers and coaches prepare for and execute a successful brand photoshoot.

Sharing quality pictures of you on your website and social media is a proven way to get more followers, clients, and attention.

However, for many online teachers and coaches, the idea of hiring a photographer is scary and overwhelming. They keep postponing the decision and wondering:

  • What if I spend a lot of money and never use the pictures because I'll hate them?
  • What if I don't click with the photographer?
  • How do I explain what I need to someone who has no idea what an online teacher or coach needs?
  • Where do I even start looking for the photographer?
  • What kind of photos do I need?


If you're asking the same questions, then this e-book is for you.


Inside, you'll find 40 pages of questions, tips, templates, and suggestions that will help you get clarity about what photos you need, find the right photographer, explain what you need, and prepare for the photoshoot.


To "unscare" and simplify the whole process, we approach it as a creative project and break it into steps: 

  • Laying the groundwork and figuring out what you need, 
  • finding the photographer, 
  • contacting the photographer (an informal photo request message template is included, as well as a template for politely declining photographers who aren’t a good fit), 
  • narrowing down the kinds of photos you need (and discussing your needs with the photographer), 
  • choosing your location, outfit, props, accessories, poses, and more,
  • getting ready for the photoshoot.


Click "I want this" and start planning your brand photoshoot today!


About the author

I’m Veronika Palovska,

a designer, writer, and teacher, the author of the Do You Speak Freedom blog and several books for online teachers and coaches, and the co-founder of the Smart Teacher’s Library — a community and membership for online teachers.

Since 2016, I’ve been helping online teachers with branding, marketing, and design so they can build an independent business instead of selling their souls on online teaching marketplaces.

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  • Size3.99 MB
  • Length40 pages

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Project: Brand Photos

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