A practical guide to successfully riding the highs and lows of variable cash flow, with less gut-wrenching uncertainty.
Know where you stand financially day-to-day, month to month.
Who this guide is for:
Anyone who works project-to-project and is thus subjected to variable income challenges: writers, graphic designers, software coders, translators, artists, illustrators, videographers, composers, photographers, app developers, consultants, transcriptionists, etc.
The information is applicable to any freelancer in any country.
Why you need it:
One of the biggest challenges freelancers face is managing cash flow.
Prospective clients request a quote for an "urgent" project and then take weeks (or months!) to give the go-ahead. Projects get delayed or cancelled. Clients pay late. Your accountant says you owe more tax than you budgeted for. Your vehicle breaks down . . . right when you can least afford it.
On top of that, standard financial advice doesn't seem to apply when it comes to managing the freelancer cash flow. Save 10%? Well sure, that sounds good. But how are you supposed to save if you're barely breaking even? And what happens when you need that 10% to float your business and your life while waiting for cash to come in?
I spent years listening to advice from financial planners and reading dozens of personal finance books. Yet no matter how much money I earned, I was constantly adding to my debt and struggling financially.
For a long time (too long), I thought I was stupid when it came to money. After all, I'm a woman. I bought into the (mistaken) idea that I didn't know how to manage my money because I was a writer, not a numbers person.
Finally one day I figured it out:
Standard financial advice is based on old ideas about money that were developed decades ago for people who worked full-time jobs at the same company for 20 or 30 years and then retired with a pension.
Standard financial advice is not geared toward people like you and me with our highly volatile and erratic cash flow.
Once I realized this fact, I ditched the financial planners, the books, and the gurus, and set about figuring things out for myself. The process was hard. It was long. It's still on-going.
But, it was life-changing.
The result is Cash Flow for Freelancers -- a practical guide to help you manage your project-based cash flow (with less gut-wrenching uncertainty).
"I've seen a lot of small businesses go under due to cash flow issues. And I've created a number of wildly complex cash-flow projection spreadsheets for companies in crisis. But Dianna's solution is so simple, so easy that you don't need a CPA or an accountant to keep on track. I like the emphasis on controlling cash flow by also looking at the outflows. This is such an easy fix, and so often overlooked."
-- Liz Farr, CPA
What you get:
A practical guide, Cash Flow for Freelancers walks you through, step-by-step, the process of analyzing your own business and its cash flow. When you read the book, you'll learn how to:
✔ Determine your own break-even number (the heart of the cash flow process)
✔ Set realistic and achievable sales and income goals
✔ Create a meaningful vision for your business that helps you build a sustainable income over time
✔ Put to rest the "feast or famine" existence
✔ Slowly build a cash cushion that you use during low income months
Most important, you'll learn how to analyze your cash flow using new ideas that are very different from all the tired mainstream financial advice you'll find everywhere else.
"I read this book twice. First, while it was in the formative stages, and Dianna asked me to take a look, and second when it was all done. I thought the first version was great, but the final is even better. I've been in business by myself for over 15 years and I still found several insights and nuggets that I could use to improve the cash flow in my own business."
-- Michael Katz, Blue Penguin Development, Inc.
What you won't get:
Hype or guilt. I don't promise you'll get rich fast or that the process will solve all your business or personal problems. I also don't lecture you on how you spend your money or make you feel ashamed or guilty if you have debt.
Cash Flow for Freelancers is a one-of-a-kind guide.
One, it's applicable to any freelancer in any country.
I worked hard to think about the freelancer perspective from outside the U.S. My colleague, Rachel Cunliffe who is based in New Zealand and has traveled extensively, gave me heaps of feedback.
Two, it's super practical.
You'll find 5 tested exercises for gaining clarity on your own cash flow. The exercises require only a spreadsheet, calculator, and focused mental energy. Rachel (a statistician by training) tested them and provided her input. (As an aside, doing the exercises showed her how to change parts of own cash flow process -- including how she invoices clients.)
In addition, you'll find 5 strategies for building a steady(er) income -- from creating a business vision that’s meaningful to you to developing a program for your clients that can be renewed annually.
Three, I created this guide to provide real value.
You may be wondering if paying $49 for Cash Flow will help you and what results you can expect.
Over the years I've read dozens of personal finance books and purchased a ton of programs about increasing my income -- some costing hundreds of dollars.
What I learned is that many of these programs had lots of "woo woo" advice but very little in the way of practical tips on how to manage my variable income.
Cash Flow for Freelancers is filled with the practical advice you need to better manage your cash flow and in the process, change your business and maybe your life.
Are you ready to take your business and your life to the next level?
Order your copy of Cash Flow for Freelancers today and begin working on a new approach to your erratic cash flow, one that can change your life and your business for the better.
Dianna Huff, Co-Producer, Thoughtful Books
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