Obligatory Late November Sale! Still pay what you want, but feel free to pay 30% less, I guess.
Whether you want a new job, to meet your heroes, a feature on someone's show, or a unique opportunity that the public doesn't know about, the best way to get it is simple: just ask for what you want. I built an international career from the middle of Iowa, thousands miles away from the action. If you're like me and don't have tons of connections, you'll need to cold-contact people who you've never met to get things started. This course equips you with specific tactics for writing successful cold emails and encourages you to take your shot.
Cold Email for Interesting People is a #14DayProduct Challenge Product.
In a short video, I discuss fundamental concepts relating to cold email including social proof, overcoming objections, and formulating a specific ask. 16 Minutes.
The handbook walks step-by-step through the process of deciding to write a cold email, figuring out who to email, finding their contact information, writing a compelling first message, and closing the conversation. 31 Pages.
Six Annotated Examples
Go behind the scenes of my cold email success. I've annotated six examples from the past two years to share with you. Each example includes one or two emails, the context, and the payoff. For each email, I go through line-by-line and discuss the impact of the words and phrases. 48 Pages.
What is a cold email?
A cold email is sending an email to someone who you do not know, or do not know well. The "cold" in cold email doesn't refer to the tone (which should generally be warm, friendly, and professional), but rather to the lack of previous relationship.
Am I an interesting person?
I think so! Whether or not someone is interesting is quite situational. For example, Tom Brady wouldn't be interested in hearing from me with ideas for plays to run, but a developer advocate might be interested in hearing from me with ideas for technical content. Being interesting isn't so much an attribute but an action, so anyone can be interesting to the right person in the right situation!
Who is this course not for?
This isn't a course about copywriting for mass emails or other bulk outreach. It isn't about generating leads or making tons of LinkedIn connections with some boilerplate message. It is about thinking deeply about how to connect with individuals about mutually interesting things.
How much should I pay?
Cold Email for Interesting People is a pay-what-you-want product. You can pay any amount, even zero dollars, but I'd appreciate it if you paid for the product for both of our benefits. Paying for the product helps me run my business and makes you more invested in the content. You can also download for free, see if you like it, and then buy it again if you found it valuable.
I did pay-what-you-want without a minimum to achieve perfect price discrimination and avoid price anchoring. But, if you really want guidance, let's say that if twenty bucks isn't a big deal for you, you should pay at least that much, but if twenty bucks is a big deal for you, you should pay five or grab it for free and not feel bad either way. If you know me personally, you get it for free.
Is there a refund policy?
I have a 30-day no-questions-asked refund policy. If you don't like your purchase, let me know and I will refund your money. Because the product is pay-what-you-want, if you think you'd ask for a refund, I'd rather you just download for free because that saves us both time.
What if I have another question?
Send me an email at email@example.com.
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If you find the guide helpful, it would mean the world to me if you left a five-star review on Gumroad or Twitter. If it didn't live up to your expectations, remember that I offer a 30-day money-back guarantee, just send me an email and I'll refund your purchase. If you have any questions or concerns, or you just want to tell me how awesome the product is, you can always reach me by email at firstname.lastname@example.org.
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