Creating Engaging Challenges - Workshop + Workbook

If you happen to be asking yourself:

“Is there really an activity I can develop that will be fun for me, great for my brand, and instrumental in growing my audience, community, and pageviews?”

Then amigos, the answer is yes. And the key is creating an engaging and rewarding challenge. One that surprises people and one that directs and delights people.

The one thing that grew my blog (byRegina.com) the most in its first six months was a complete accident. I wanted to do a cleanse for my creative business and I decided to make a schedule, challenge, and checklists for the process so that others could do it too.

Best accident ever. That challenge (you can view it at CreativeCleanse.com) has over 30,000 pageviews and 9,000+ pins. It was something that people shared because it was something they wanted to do too. I was surprised and excited and have since created more free and paid challenges (such as the 12-Hour Mini-Course Challenge, and InfoBoMo--Infopreneur Book Month).

How to Create Engaging Challenges: The Workshop + Workbook

May I introduce you to an online workshop (which you can attend from your couch), that includes:

• 10 video files (which cover the 10 steps of an engaging challenge)
  
• a 22-page workbook (that guides you through all 10 steps with additional resources and checklists)
• a design checklist (for all the items you may want to create or have created to properly package and promote your challenge)
• an additional spreadsheet (available via a download link) and tips to take you through the 10 steps below

The 10 Steps of Creating an Engaging Challenge

Step 1: Plan your purpose and goal.

Step 2: Plan the type of challenge.

Step 3: Decide on the content of your challenge.

Step 4: Name your challenge.

Step 5: Plan the format, delivery, and platforms of your challenge.

Step 6: Plan your audience experience.

Step 7: Develop the challenge content.

Step 8: Plan the promotion of your challenge.

Step 9: Decide how to maintain and manage your challenge.

Step 10: Plan how to utilize the challenge after its initial run.

If you're still asking:

“Are you sure about this whole challenge thing? Is it really worth my (limited) time as a brand owner?”

Then, I'd absolutely say it is worth your time. I think an effective and exciting challenge can cause serious growth for your brand this year. Through this workshop, I share the steps of creating a challenge that engages people and expands your brand. By the end of (doing the work of) the sessions + worksheets, you’ll have a full plan for an epic challenge that your brand can host or collaborate on.