Clicking With Your Customers: The Art & Science of Selling Your Products & Services
You don't need more information about selling. The Internet is swimming in information, with everyone and his cousin offering tips for this and tips for that. But you're still left to connect the dots, still left to figure out how to get more sales.
You can’t click with customers without really listening to customers and without developing a system for putting what you learn into action. That’s why I wrote this guide for the perplexed who seek a new way of doing business.
Why This Book?
This book is about clicking with your customers — both the customers you have and the customers you want to have.
I hope this book can go some small way into transforming your company into one that really listens to and serves customers. Why? Because the companies that learn to take to heart what their customers really need — not what the company tells them they need — will be the big winners in the economy of tomorrow. And along the way they’ll gain a laser focus on their sales and marketing efforts that will be the envy of their competitors.
What You’ll Learn
By the time complete all the activities in this book, you will have all of this information at your disposal:
Your customers
- Your best customers, what they buy, and their biggest pain points
- How your best customers decide to buy from you in the first place
- Why your best customers continue to buy from you
Your business
- How your business solves problems your competitors can’t
- How quickly you will solve the customers’ problem
- How you will make your customers’ lives easier
- What makes your business unique
Your products and services
- Which of your products/services generate the most unit sales
- Which of your products/services generate the most revenue
- Which of your products/services are most profitable
- Which of your top customers are buying which products/services
Your sales process
- How you can upsell and cross-sell to your customers indefinitely
- Why your customers need knowledge instead of just information
- Your Six for Selling and why it could make or break your business
- Where to focus your efforts for the quickest and best sales results
In just a short time, you’ll learn a step-by-step process for clicking with your customers.