Communicating Effectively: Guide to make people understand your ideas easily

Media is key leverage in the world of the internet.

To create great media assets for you or your company you will need to communicate effectively.

Being a great communicator is always a great tool to have on your side while growing your career or business.

This playbook is to help you with the same

Do you face these problems?

1. You communicate in various ways but it doesn’t land well with your audience. It’s like your idea is not to find the right market to buy it.

2. You have the right thoughts and ideas in your mind but it doesn’t come out effectively to the audience.

3. What you think makes sense doesn’t make sense to the audience at all after you communicate it to them. 

4. Your story is not attracting the right people you looking for.

Where do you often face this problem?

1. Blogs, Emails, Decks, Speeches, Pitches, Videos, etc do not find their audience rightly. We often struggle with Media-Market Fit.

2. When you are explaining something to your audience, your colleague, or your boss but it not getting communicated well enough.

3. When PR doesn’t do well in the market because it failed to hit a chord with the audience.

Fundamentally, I am talking about any situation where you have to curate your thoughts & ideas into a structure and create a new piece of media and share it with the world.

What will this book help you with?

1. Taking your thoughts & ideas into a final piece of media that your audience will care about.

2. Ability to communicate your ideas effectively to more people in your daily life via different formats like writing, talking, presenting, etc.

3. Your communications will hopefully start to see slightly more conversions, impressions, agreements, etc.

What this book will not cover?

1. This book is not about the virality of your content. It’s an altogether different aspect. It depends on a lot of distribution & marketing
which is not covered in this.

2. This book is not talking about distribution strategies or how to get more viewership to your content. That comes under marketing. What I am talking about is building more clarity in your communications.

Who should be reading this?

If you are someone whose daily job is to communicate with others in your work or on the internet to get your work done, this playbook might be useful for you. 


Mid-level employees, Content Creators, Entrepreneurs, CXO’s, Artists, Freelancers can find the best use. 

What are the contents of this guide?

1. 4 Layer Stack for your communications
 a) Algorithm Layer b) Narrative Layer c) Questions Layer d) Packaging Layer

2. How creators think & approach their ideas
a) Directors & Storywriters b) Developers c) Authors

3. Learn by Doing (Activity to work together)

4. Story Algorithm Layer
a) Designing your story algorithm b) Story Algorithm Template c) Examples

5. Narrative Layer
a) How to build a narrative for your algorithm b) Examples

6. Questions Layer
a) Guide to ask effective questions b) Bias checks with some mental models c) Examples

7. Packaging Layer

a) How to package thoughts & ideas b) Information Architecture c) How to show & not tell d) Storytelling Tools

8. Bonus Case Study 

9. Well Curated Resources to read further

10. Feedback support for all task submissions.

It will be like me talking to you as you will be reading and doing the task and not like a textbook.

About Me:

My name is Siddharth Ram. I am based out of Bangalore and work at a leading VC firm called Accel India. In the last 5 years of my career. I have managed to create multiple media content like blogs, videos, PR, website, decks that have got conversions, business & consulting gigs. 

I am currently working on an ambitious project called masters in MPC (Media, Product & Community) as an alternative to MBA for folks wanting to be creators. After creating so many media assets, seeing many websites, pitch decks, sales decks, etc

I have seen a unique pattern on how to communicate effectively. This book is about such a pattern with a framework to help you communicate effectively.