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The Concept of Luxury Brands

An eBook about the Characterization and Categorization of Luxury Products and Brands. It includes a Taxonomy of Luxury and a Handbook for the Creation of Luxury Products and Brands (luxury marketing paradoxes, etc.).


Content overview: https://de.scribd.com/document/364778328/The-Concept-of-Luxury-Brands-Contens


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  • Size1.91 MB
  • Length100 pages

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The Concept of Luxury Brands

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05/18

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