The Content Rockstar Bootcamp

How Much Is Sitting On The Fence Costing You Right Now? 

I know how hard it is to start a business... 

Nobody really understands your vision at first...

 You have trouble explaining what you do to other people. You’re uncertain of whether it’s gonna ever work...

I'm familiar with what it feels like to see motivational posts on Facebook and just get frustrated because these people seem to have it all figured out. Well, they don’t, but apparently enough  to make you feel inferior.

Starting from scratch with no audience, no email list, and very little knowledge about how to make online marketing work is discouraging...

Even the most driven people can see their motivation waver. And who could blame them?

If you listen to "experts," you have to build an email list, email every day, post on every social media platform imaginable, blog, do videos, run webinars, and so on and so forth...

And if you so much as ask "But you know, I have a life of my own as well," you get told that you're not a "hustler..."

The truth is that spreading yourself thin certainly DOESN'T help! 

Not to mention, it would be great if doing all these things could actually bring you clients fast but no, the "Hustle and Grind" team then explain to you that you have to be very patient...

Well, it’s easy for the guy earning 6 figures a quarter to tell you to be patient, but you have a family to feed and the bills are due…

Somehow the people who seem to have succeeded in the industry forget what it’s like to just have the courage to press the “publish” button on your first blog posts.

But you have the motivation. Deep down you know you can do great. That’s why you made this massive jump to entrepreneurship in the first place.

Let me put at ease first, nobody has it all figured out, least of all the people posting motivational quotes on Facebook…

For any business to grow, the answer is to get more customers but when very few people know about you and you can’t really pitch yourself convincingly, the task is much harder.

And right now you may be wondering who the hell I am, so there you go...

I always had a passion for writing, which led me to study English at university for 5 years...

InitiallyI wanted to be a teacher but here wasn't enough freedom and opportunities there so I did the unexpected...

Even though everything was going well in my academic pursuits, I dropped everything and decided to certify as a personal trainer...

I wanted to be an entrepreneur so right after certification, I started out on my own, renting space in a big gym.

I went on to open a fitness studio, but I kept blogging, not really knowing what I was doing at first...

I was gathering traffic, which was good for my ego but at first I didn’t do anything with that traffic…

The traffic I was getting was coming from all over the world so I started having delusions of grandeur...

However, despite getting my first online client fairly quickly, my online business didn't really become something until two years later...

You probably already know that a top priority for a business owner is to build an email list. Well it took me over a year to figure that out…

I was obsessed with gathering more followers on my Facebook fan page instead of actually making sales.

Fortunately, I learned a lot in this process. I also fell for a lot of fads though…

When you’re desperate to grow your business, you go on a buying frenzy for anything that looks like it can help you.

That’s what led me to buy all kinds of " and "," hoping that I would find the magic formula to beat the odds.

I didn’t really find it. Funnels and automation all have a time and a place in a business, but only when you’re already making money.

I know what I am saying right now goes against what most online gurus preach, but I have met enough people who poured the whole content of their bank account on Facebook ads to not even see the shadow of a customer…

It’s extremely hard to find some sense in an online world where there are 30 gurus for every single problem. Most of them will tell you to stop being a pussy and “invest” your money. Again, it’s very easy to say when you already have a business that works…

The reality is that people go broke just trying to make Facebook ads work! 

And that’s because the game of Facebook ads has completely changed now. Increasingly, Facebook wants to promote content instead of pitches.

Increasingly, I became passionate about marketing, especially through producing content... That's how I started helping people with their own marketing... 

Here is what these people say about me...

"Anthony is a great coach, both in fitness and business. He helps you to accomplish all you are capable of. He's respectful and always tells you the truth, even if it's not the most pleasant thing to hear. Anthony is skilled and frank. I appreciate a lot !" Claire, France.

"Anthony has a powerful, direct questioning style that really hits the mark & has enabled me to see past my BS, & finally let go of my excuses. This has allowed me to move forward toward my goals & vision with renewed power & certainty." John, Australia.

"Came in with a problem, came out with a solution. I have been following Anthony for a while now. He was always very inspiring to me. I came to this point in life where I felt very down and unsuccessful, so I decided to use the opportunity and to get on a call with him. We checked the problem from all angles and worked on my mindset. It's only one hour call, but he helped me a lot. I was able to clear any confusion in my head, to get more confident in what I do and to feel my self-worth again. I came out knowing what steps I need to take next and where to keep my focus on." Vaida, Ireland.

Here is why content marketing will be a must in the next 10 years...

Content marketers will be able to compete with guys who have a big budget, but are too lazy to produce quality content…

In the good old days, marketers could have average products and average marketing but it would work. Competition in each niche was low and paid traffic was still extremely cheap.

Now that social media want to focus on the best user experience possible, only viral content gets promoted, which means salesy and pitchy ads will be outperformed by good content.

You may have already heard of the magic self liquidating offer where you just throw money on one end, and you get money on the other end… Well that used to work back then. 

And today it can still work but only a lot of trial and error.

No one comes up with the perfect offer right from the start anymore.

That’s the main problem I found with most online gurus. They’re completely disconnected with what it’s like to start because they started back when the market was much less competitive.

And maybe they had it easy because they had mummy and daddy behind them in case they failed, but they sure as hell don’t know what it’s like to take real risks when you have a family to provide for.

Therefore let me put you at ease. You are not a pussy if you refused to spend your savings on Facebook ads. You are not a pussy if you refused to blindly follow a guru without some guarantees that the risks would pay off.

Of course, entrepreneurship always involves risk, but calculated risks.

The entrepreneurial world has gone mad. Now if you don’t work 18-hour days or can’t afford to invest two grands a month of Facebook ads, and two additional grands on some mentorship programme, you’re being told you don’t have what it takes…

Nobody can judge that, by the way.. 

The fact that you’re reading this right now shows me that you have the spirit. Yes, we can always improve our mindset. Yes, success does involve getting out of your comfort zone, but not being completely foolish.

If a business can’t be grown organically, it will actually have little chance working with an advertising budget.

This is why I created the. I wanted to help talented, heart-centred, small business owners reach more people and grow their business.

I grew my first online fitness business almost entirely thanks to content marketing. 

I did use paid traffic at some point, and it helped when I managed to make it work, but the bulk of my client base was there because they had been exposed to my content.

In the age of social media, it’s no longer about who has the biggest marketing budget. People are looking for authenticity. Even corporations have understood that they could no longer rely solely on TV ads to expose their brand.

Small players have paradoxically never had so many opportunities to grow than now. The only problem is that a lot of people are trying and algorithms adapt to only select the best content because as Seth Godin says, “marketers ruin everything.”

There is advice that I gave and followed six months ago that I would no longer give now.

I used to tell people to put a call to action everywhere. Now, you have to provide a bit more value before you give the call to action.

That doesn’t mean you should fall into the trap of giving so much value that people don’t need a special access to you anymore. There is a balance to that.

Your content should always fit the needs of your audience, and make them yearn for more…

This what I will teach you in  , which, by the way, is neither a mastermind nor an online course…

So what the hell is it?

Well it’s so much better than a course or a mastermind. I’m sure you already know that being coached is the best shortcut you can take for success.

If you didn’t, I’m telling you. The most successful people on earth have coaches. They acknowledge that it’s essential to have an outside, emotion-free look on their situation.

And before you get the wrong idea about coaching, let me set it straight right here and right now. Usain Bolt’s coach doesn’t run faster than him. Coaching is not about being the best, it’s about helping people lean into their edge…

If you go about starting something on your own, chances are that you will be willing to get a little uncomfortable at first and then quickly back away.

Well, that’s the difference between being coached and not being coached. And the good news is that the Content Rockstar Bootcamp includes coaching.

That’s right, you will be coached by yours truly in a group setting, and one on one…

Now I hope you believe me when I say it’s so much better than a mastermind or a course…

And before I give you the full details, let me tell you who it's for

Who is for...

• People who have either started a small business or want to start one, but are confused at how to attract more customers...
  
  
• Service-based entrepreneurs (coaches, consultants, personal trainers, nutritionists, etc.) who want to work with people from all over the world.
  
  
• Heart-centred people who want more people to know that they do a great job, without resorting to cheesy marketing tactics that everybody hates.
  
  
• Creative people who have great ideas, but lack the support to implement them and carry them to completion.
  
  
• People who want to optimize their content production to spend less time working, and get still get more customers.
  
  
• People who would like to produce more content, but don't really know where to post it, how to get more traffic, and how to build their email list with that traffic.
  
  
• People who are afraid of putting themselves out there but understand the importance of telling their story and spreading their message.
  
  If you recognise yourself in one of the above bullets, well I'm looking forward to working with you but let me first be clear about who it's not for...
  
  

Who is NOT for...

• People looking for a magic pill that will solve all their problems and make them rick quickly. Content marketing works, but it's a long term investment rather than a short term quick fix. 
  
  
• People who are not willing to invest time every day to grow their business. I'm not gonna tell you to "hustle" 18 hours a day but I do hope you will have a couple of hours to spare for your business in order to make it grow, especially as you learn my tricks...
  
  
• Know-it-alls who somehow have everything figured out, even if their bank account doesn't confirm that... Unless you implement knowledge, it doesn't empower you so come with an open mind. 
  
  
• People who have more excuses than a pregnant nun for not getting a little uncomfortable. I will help you get past your mindset blocks but at some point, you are gonna have to pull the trigger and it will feel edgy. That's why it works...
  
  
• People who won't prioritise these six weeks we will spend together. The  will require a time investment on your part so make sure that it doesn't become something you buy without really following through with it afterwards. 
  
  
• People who buy to make themselves feel better. This programme was not intended as a band aid. It requires you to do the work, otherwise you won't get the results. 
  
  If none of these bullets put you off, you are definitely the right fit for this programme, so without further ado, let me give you the full details...
  
  

The Full Details

The 6-module Content Rockstar Online Course

OK, there is a course, but it’s not the full package.

You will have be directed to one module every week, in video, audio and text format so that you can choose what you prefer. Some people are visual learners, others prefer to listen. I have no religion so you will decide.

• Module 1: How To Define Your Message.

**This is the most crucial element before you write anything. A lot of people think they have to adapt their message to their so called “avatar” but there is a much better way of doing that…

**If you try to fit a message to an ideal "avatar," you'll end up not being yourself so you'll have to do this a different way

**Discover how to find a way to position yourself in your market and stand out like a clown at a funeral 

• Module 2: Social Media Domination

**Learn how to get the best out of Linkedin, Twitter, Instagram, and Facebook so that you can focus on the platform that truly matters for your business.

**Learn how to not spread yourself thin and capitalize on every post you make

**Learn how to completely automate Twitter so you gather new followers without spending more time on the platform

**Learn how to use Facebook completely organically and grow your email list thanks to your content

• Module 3: The Art Of Storytelling

Whether you are using videos or blogs, telling stories is the most powerful way to relate to an audience and make sales.

**How to keep your audience glued to your text or video so that they eventually take the action you want them to take

**How to makes stories out of anything with a 4-step system

**How to make yourself completely unique in the marketplace by using your own life and your story

• Module 4: Planning Your Content
  

**How to have unlimited ideas so you never find yourself facing a blank page or not knowing what to say on camera

**How to re-use content for different purposes so that you produce more with just one idea

**How to set-up a logical content planner so that you always know what to post and never find yourself staring at a blank page

**How to fight the writer's block and hardly experience it, even when producing daily content

• Module 5: Traffic and Conversion Mastery
  

**How use Facebook ads effectively so a new lead costs you less than with traditional methods

**How to optimize the SEO of your blog so you can get a better ranking of search engines

**How to make your posts/blog as viral as possible

• Module 6: How To Manage A Product Launch Through Content

**How to write an effective email sequence that helps you sell your products better

**How to warm-up your audience for a launch so they're ready to buy, even before you have produced anything

**How to launch a product on complete automation so you can set up everything and go on holiday while your bank account grows

**How to sell on a webinar so you can capitalize on very hot leads

**How to prepare a launch sequence so your potential buyers really grasp what your product is about and eventually buy form you.

And that’s just the content of the course. Now, because 90% of the people don’t do anything with the courses they buy, I have chosen to focus on implementation much more. That’s why every week, we’re gonna have a group call.

Group calls

• To individualize your needs and help you apply the course to what it is you sell and whom you sell it to
  
• To help you overcome barriers and get outside of your comfort zone
  
• To benefit from the unparalleled power of group motivation
  
• We are limited to 10 members so you will definitely have the attention you deserve.
  

And that’s not all, your group will remain active outside of the group calls…

• Zoom group where you can interact with each other and with me every day. You will be given top priority
  
• The group will be off Facebook so you can focus on writing content instead of getting distracted
  
• As we are limited to 10 members, the group won’t be an incessant chat that distracts everyone instead of providing value.
  
  

1-1 session 

And finally, you will have a 1-1 session with me so that we can truly get personal and help you overcome your fears when it comes to producing content.

What’s the price for all these wonders?

A fair question. Now, before I go any further, I think it’s fair to say that this package is at least worth $1500, given that you get 6 full weeks of access to me and that you will make at least that amount and I hope way more than that within a few months of applying my methods…

Here is the thing though… This is the first Online Bootcamp I’m having. It is going to be amazing but I would like to sell this one out so I can get great testimonials for next time.

That means I have made it extremely affordable at only €497

That’s right. It’s insane, I know, and it’s gonna be way more than that the next time I launch it, but this is the alumni price.

My advice therefore is to jump on that offer while you can. You can do so by clicking on the "I Want This" button a the top of the page and follow the simple instructions. 

The programme starts on March 1st and you will receive one module per week, along with one group call every week for 6 weeks. Your 1-1 call can be claimed at any time in the 6-week period following March 1st. 

See you on the other side...