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Gamfield Marketing

Gamifying Your Marketing

Have you ever spent hours after hours playing some new action or

adventure game that you just couldn’t seem to get away from?

Have you ever found yourself burning out your mouse in an effort to save

the little yellow guy from the hungry ghosts that were relentless in their

chase around the maze?

If you’re anything like me, you’re guilty of a little gamer’s addiction, even if

it’s only every once in awhile. In fact, most everyone has found themselves

lost in the midst of a game that we just couldn’t peel ourselves away from.

We never meant to spend three hours blasting asteroids back into space

but hey, the time just got away from us.

And we all deserve our little guilty pleasures…

But what if we could exploit the addictive nature of the gaming platform

to transform our marketing campaigns into mind-blowing traffic magnets

that drive in new customers and ultimately, influence user behavior?

What if we could use the mechanics of gaming to keep customers glued to

our offers, while maximizing our brand power all at the same time?

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  • Size336 KB
  • Length12 pages

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