In this 90-minute workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:
- How to build a KPI map
- How to analyze and explore Google Analytics data
- How to construct a valid hypothesis
- Basics of centrality, distribution, regression, and clustering
- Essential soft skills
- How to hire data science professionals or agencies
The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.
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