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      Gumroad Library

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      $20

      Design for Humans

      A book about emotions, design and startups

      I find the request of making a design be personal and have a ‘human element’ to be pretty frequent at both my full time work and in freelancing. It’s interesting how some startups can have this said human element that grabs your attention quickly; it’s a pretty powerful element to have. With that said, I’ve done some thinking and researching in order to put into words what it takes to design with human beings in mind.

      In this book I will break apart what it takes to create emotional design on a personal level. Keep in mind that his book will deal a lot of what it’s like to work as a design at a start up too and what you can incorporate in your design process to leverage emotional design.


      What will you learn?

      1.Humans always come first

      Way too often I hear that a design needs to be personal. Designers are often asked to implement a human connection within a design. Okay fine, but how does one do this?

      2. Why are emotions important?

      Emotions are how connections are made; it’s how we humans make relationships. Therefore, emotional design is there to foster a relationship between the audience and the product.

      3. Social psychology online

      We have an innate desire to belong, to be part of a social group. Let's explore what that means for online products.

      4. Simple is always better

      Stick to one message and one emotion. The simplest of designs have the biggest impacts.


      Table of content

      • What does it take to connect with your audience?
        The concept of emotional design
      • Emotions are how humans build connection
        Emotional design is underrated
        With or without emotions
      • Psychology of simplicity and expectation
        Cognitive fluency
        Affordance in digital interfaces
        Clarity above all else
        The hallmark of good design
      • Social psychology uses in design
        Explicit versus implicit norms
        Salting your own tip jar
        Waiting lists and hazing
        The bestselling and the most popular
        Testimonials
        Immediate vs anticipated emotions
        The ease of selling to existing customers
      • Humans like to look at other humans
        Draw attention
        Helps us relate
        Guide line of sight
        Create trust and authority
        Visualize emotions
        Using a mascot and resembling a face
      • The personality layer
        404 pages
        FAQ/Support
        Loading screen
        Signup flow
        Search bars
      • Selling feelings over products
        We don’t care for things
        Selling one emotion at a time
      • Finding emotional design at a start up
        Work as a team
        Reflect on company culture
        Be the designer
      • What makes your team great?

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      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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        Gumroad Library

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        Nevermind

        Thank you; I appreciate your purchase a lot.