ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Activating a Campaign in a Multichannel World.” Here’s the description of the session from the show brochure:
Publishers and programmers face a serious challenge in monetizing their premium content across every platform today. Advertisers and publishers face enormous complexity that is holding back the promise of Programmatic and Addressable TV. This session will address the most fundamental element of campaign planning and activation: the buying, sourcing, preparing and deployment of ad assets to all parties that need them to launch on time and with precision. Panelists include:
Sheb Alahmari, SVP of Advanced TV, Cannella Advanced TV
Diana Horowitz, VP of Sales, Telestream
Rick Mandler, SVP of Strategy and Operations, true[X]
Ravi Peravali, Vice President, Tavant Technologies
Bunker Sessions, VP of Business Development, Extreme Reach (Moderator)
Julian Zilberbrand, EVP of Audience Science, Viacom
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