$37
Email Marketing: A Beginner's Guide [Audiobooks read with commentary by Rob Walling]
By
Drip
You Can Master Email Marketing.
These audiobooks, read with commentary from Drip co-founder Rob Walling, will show you how.
What You'll Learn...
...These 9 Critical Concepts...
- How to make sure your emails get opened - and the deal with priority inboxes
- How to plan your email campaigns - including the formatting secrets used by the most successful email marketers.
- How to perform A/B testing and analyze the success of your campaigns – and optimize for what works
- How to choose your email sending platform
- When to use a template - and when plain text will serve you better
- The golden rules of how to build your email list (and the truth about purchased lists)
- How to choose your opt-in method (single vs double opt-in)
- Everything you need to know to craft a winning subject line
- How sender score, content reputation and list hygiene can kill your deliverability - and how to fix it
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