Easily use this Canva template to create a brand identity for your small business.
Canva is a free tool to help you design graphics, templates and more. This template was created using a Canva Pro account, but does not require you to have a Canva Pro account.
In this template you will create:
- A brand story
- Key Messages
- Your tone, voice, personality
You will also identify:
- Color palettes
- Preferred imagery
- Target Audience/Buyer Personas
Having a brand standards guide allows you to delegate marketing and advertising responsibilities to trusted vendors knowing your brand will be accurately represented and cohesive no matter who's doing the work.
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