Know Your Audience - Free Guide and Worksheets

Tell Your Story is a 27-page guide that helps do-gooders know their audience and create great content. Created by David Burton and Jesse Orndorff, and published by Glean, the guide helps you understand your audience and articulate your work in a way that invites them to be part of it.

This is a Story.

This is a story. Quite a simple story, about people who didn’t know each other, and how they got to know each other, and how their lives changed because they knew each other.

This is a story, and it’s not hard to write.

It’s a story about you and the people who care about what you care about.

This is Marketing.

Let’s be clear: this is marketing. The story we’re telling is about your work - and you want people to understand it and change their decision making because of it.

But for years, we’ve acted like marketing is the act of lying to as many people as possible, so they give you what you want.

How about we try something else? Marketing can be telling the truth about yourself to the right people, so you can give them what they need.

This is about you and your audience.

Our aim is for your work to become the place where people pursue the causes that matter to them.

If you can create content that articulates who you are, what you do, and why, you’ll find an audience full of people who want to be part of it. To share in your story.

This is a story, and it’s yours.