If you're reading this, you already know it's critical to talk to your future customers.
With this practical guide, you'll land your first round of targeted customer interviews within a week. Yes, just one week!
This isn't a rehash of "Lean Startup 101" or "The Four Steps to the Epiphany." There are plenty of resources out there that'll tell you WHY you need to talk to customers before you build a product. Instead, this guide is packed with actionable information, including:
- narrowing in on your target (hint, it's not "everyone who goes online")
- TEN outlets to get you in contact with them
- email / social scripts to land you on their calendar, and
- the one question you have to include in every interview
The author (Andrea Hill) has conducted hundreds of UX and customer development interviews, for startups and established organizations, over her career. She's now working on an AI platform to help startups and product managers better interpret their customer development interviews. You can learn more on that project over at http://martin.ai
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For more customer development tips and tricks, head over to http://martin.ai/blog. Hope to hear from you over there!