How to Find Your Future Customers: A Customer Development Guide

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If you're reading this, you already know it's critical to talk to your future customers. 

With this practical guide, you'll  Yes, just one week!

This isn't a rehash of "Lean Startup 101" or "The Four Steps to the Epiphany." There are plenty of resources out there that'll tell you WHY you need to talk to customers before you build a product. Instead, this guide is packed with actionable information, including: 

  • narrowing in on your target (hint, it's not "everyone who goes online")
  • TEN outlets to get you in contact with them
  • email / social scripts to land you on their calendar, and
  • the one question you to include in every interview

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The author (Andrea Hill) has conducted hundreds of UX and customer development interviews, for startups and established organizations, over her career. She's now working on an AI platform to help startups and product managers better interpret their customer development interviews. You can learn more on that project over at http://martin.ai

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Available on January 26, 2016 at 5:00 PM
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How to Find Your Future Customers: A Customer Development Guide