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How to get your first SAAS customer

This book includes stories, interviews, and insights from people who have built their own SAAS products. These are real people with real businesses. Many of them talk about their failures, strategies, and the process they followed to getting their first customers.

You'll learn what to avoid, what you should be doing and thinking about, and, most importantly, the repeatable process that successful founders use to get their first SAAS customer. 


Who is this book for?

There is an abundance of guides on how to build, grow, and sell a software startup. Yet, no one talks about the first and most important step: How to get your first customer.

Learn the simple, iterative process to get your first SAAS customer from successful startups and founders.

This guide was written to help you do one thing, get a paying customer for your SAAS startup. It's the guide that I wish existed when I was struggling to find customers.

So many people talk about building for scale, having solid foundations, developing support, engineering, and marketing systems yet no one talks about that very important and defining step in building your startup; Your first customer will change the course of everything. A paying customer is the strongest form of validation.

If you have just an idea, an MVP, or are looking to get your first SAAS customer than look no further. This guide is a simple process to land your first customer and beyond.


Learn from over 20 makers and SAAS founders

Arvid Kahl — built and sold Feedback Panda, founder of PermanentLink, Author of Zero to Sold

Baird Hall — founder of wavve.co, duplikit, zubtitle, and churnkey

Hari Krishna — founder of SimpleOps, Visalist

Marko Saric — founder of Plausible

Pierre de Wulf — founder of Sraping Bee

Stefan Vetter — founder of friendly.is

Russell Barnard — founder of snappd.tc

Hani Moura — founder of repurpose

Tobias Lins — founder of Splitbee

Alexander Isora — founder of Unicorn Platform

Valentin Hinov — founder of thankbox.co

Aditya Rao — founder fo kaapi

Noah Bragg — Built and sold Coffeepass

and more... (Check www.firstsaascustomer.com for the full list)


Learn the early stage strategies of large startups

Learn how Stripe, Slack, Netflix, Spotify, and Airbnb got their first customers. The early stage strategies, tactics, and journey's of these successful startups.

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  • You'll get the full book that has the adaptive process for getting your first SAAS customer. It features interviews from real founders and makers, as well as the early strategies of large startups/companies.

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How to get your first SAAS customer

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