How do you communicate what you do, connect with your audience, and show the real you?
This PDF workbook will help you get started thinking about the foundations of your communications.
Not just the facts about what you do - the impressions of your personality and approach that your audience pick up on when they're deciding wheher you're a fit for them. What do you want to say about yourself through your website, documents and promotions?
If you don't think it through, maybe you'll miss out something important or unique that would have drawn them in. Or maybe you'll give a message that's at odds with what you claim to be about, making you harder to trust.
If you know what message you're working towards, you can plan the materials you create to strengthen that: through what you write, the way you say it, and the way you present it.