ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Understanding the Fragmented Audience: New Developments in Measurement and Data Science.” Here’s the description of the session from the show brochure:
"This fireside chat between two high-profile experts with impressive track records of innovation in interactive production--Eli Stonberg, CEO of Hovercast, and Zane Vella, VP of Product for Interactivity and Advertising at Comcast--will showcase examples of the state of the art in interactivity and audience engagement, including examples from the Xfinity and Twitch platforms. The conversation will examine a number of different models of interactivity, including primetime interactive shows such as NBC's 'The Voice' and 'America's Got Talent,' as well as new forms of interactive live streaming from Hovercast's work with Old Spice, Audi, and the 2019 Emmy Award-winning Twitch show, 'Artificial.'"
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